Marketing Solutions for Industrial Companies

If you own an industrial, manufacturing, or oil and gas company, we understand the competitive nature of your industry. To attract valuable clients, you’ll need a comprehensive online marketing campaign that employs multiple strategies to generate leads.

1-3%

of total business revenue

manufacturing companies spend on marketing

57%

of industrial buyers

make purchase decisions before ever interacting directly with a manufacturing company

56%

of manufacturing companies

outsource their marketing and keep an in-house team

MacroHype Has Experience in 20+ Industrial Sub Sectors

Building and Infrastructure

Businesses that produce goods and services for construction and building are directly involved in infrastructure development and maintenance.

Resource Extraction

Businesses involved in the extraction and primary processing of natural resources are crucial for the foundational stages of various manufacturing and industrial processes.

Industrial and Commercial Manufacturing

Businesses in larger-scale industrial and commercial applications.

Specialized Industrial Solutions

Companies that specialize in the production of specific manufacturing products used across different sectors.

Manufacturing #HowWeDidIt

Challenge

Generate contact form submissions for JIT products and services through the website.

Recent Initiatives

Website design project
Website engagement video production
SEO and PPC strategies focused on top products

156% increase in leads

challenge

Generate quote form submissions for municipal, residential, and commercial outdoor products.

Recent Initiatives

Added product descriptions to product pages
CRO & UX optimizations
Consistent, high-quality content

83% Increase in organic revenue

challenge

Generate phone calls and estimate form submissions for packaging solutions through the website.

Recent Initiatives

Strategic content clustering strategy
Low hanging fruit keyword optimization
Consistent industry leadership content

43% Increase in organic traffic

challenge

Drive quote forms for medical equipment via their website.

Recent Initiatives

Consistent high quality blog content
On-page SEO including titles, metas, and product descriptions
Optimizations for UX across the website

48% Increase in organic sessions YoY

challenge

Generate form submissions and phone call inquiries for commercial machinery.

Recent Initiatives

Title and meta optimization
Build up internal linking to product pages

55% Increase in traffic

challenge

Drive phone calls or local representative contact form submissions for commercial security solutions through the website.

Recent Initiatives

Implement high quality content on solutions pages
Build out industry-specific solutions pages
On-site SEO based on low-hanging fruit analysis
Featured snippet optimization

41% Increase in organic traffic

challenge

Generate phone calls and quote form submissions for packaging solutions through the website.

Recent Initiatives

Data activation and bid strategy adjustment
Negative keyword management
Keyword research and re-optimization

147% ROI From PPC

Manufacturing Marketing Challenges

“Listen to insights from Alexa, one of our senior healthcare industry experts, on trends observed among our healthcare clients and recommended approaches to tackle these challenges:”

Website Not Generating Leads
Outdated Websites
Competitive Search Results
Complex Target Market

Most Popular Digital Marketing Strategies for Manufacturing Companies

Resources for Manufacturing Companies

How to Plan a Marketing Budget

Creating a marketing budget for your company might seem intimidating, but it doesn’t have to be! A well-structured marketing budget aligns your strategy with your company’s overall finances, helping you achieve your business goals. Start planning for 2025 today!

Manufacturing Strategies, Tips, & FAQs

Marketing Ideas for Manufacturing

Why Social Media for Manufacturing Matters

7 Tips for Manufacturing Lead Generation

Manufacturing Marketing Strategy

Manufacturing Marketing Trends for 2024

Digital Transformation of Manuf. Marketing

Everything to Know About Manuf. ROI

Manufacturing Marketing Guide

Check out our quick and dirty guide for getting results from digital marketing for manufacturing companies!

MacroHype boasts thousands of rave reviews for our transparency, communication, and exceptional results.

MacroHype Rating

4.9/5

Based On Over 600 3rd Party Reviews