Marketing Solutions for Industrial Companies
If you own an industrial, manufacturing, or oil and gas company, we understand the competitive nature of your industry. To attract valuable clients, you’ll need a comprehensive online marketing campaign that employs multiple strategies to generate leads.
1-3%
of total business revenue
manufacturing companies spend on marketing
57%
of industrial buyers
make purchase decisions before ever interacting directly with a manufacturing company
56%
of manufacturing companies
outsource their marketing and keep an in-house team
MacroHype Has Experience in 20+ Industrial Sub Sectors
Building and Infrastructure
Businesses that produce goods and services for construction and building are directly involved in infrastructure development and maintenance.
Resource Extraction
Businesses involved in the extraction and primary processing of natural resources are crucial for the foundational stages of various manufacturing and industrial processes.
Industrial and Commercial Manufacturing
Businesses in larger-scale industrial and commercial applications.
Specialized Industrial Solutions
Companies that specialize in the production of specific manufacturing products used across different sectors.
Manufacturing #HowWeDidIt
Challenge
Recent Initiatives
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Website design project
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Website engagement video production
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SEO and PPC strategies focused on top products
156% increase in leads
challenge
Recent Initiatives
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Added product descriptions to product pages
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CRO & UX optimizations
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Consistent, high-quality content
83% Increase in organic revenue
challenge
Recent Initiatives
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Strategic content clustering strategy
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Low hanging fruit keyword optimization
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Consistent industry leadership content
43% Increase in organic traffic
challenge
Recent Initiatives
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Consistent high quality blog content
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On-page SEO including titles, metas, and product descriptions
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Optimizations for UX across the website
48% Increase in organic sessions YoY
challenge
Recent Initiatives
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Title and meta optimization
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Build up internal linking to product pages
55% Increase in traffic
challenge
Recent Initiatives
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Implement high quality content on solutions pages
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Build out industry-specific solutions pages
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On-site SEO based on low-hanging fruit analysis
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Featured snippet optimization
41% Increase in organic traffic
challenge
Recent Initiatives
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Data activation and bid strategy adjustment
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Negative keyword management
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Keyword research and re-optimization
147% ROI From PPC
Manufacturing Marketing Challenges
“Listen to insights from Alexa, one of our senior healthcare industry experts, on trends observed among our healthcare clients and recommended approaches to tackle these challenges:”
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Website Not Generating Leads
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Outdated Websites
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Competitive Search Results
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Complex Target Market
Most Popular Digital Marketing Strategies for Manufacturing Companies
Resources for Manufacturing Companies
How to Plan a Marketing Budget
Manufacturing Strategies, Tips, & FAQs
Marketing Ideas for Manufacturing
Why Social Media for Manufacturing Matters
7 Tips for Manufacturing Lead Generation
Manufacturing Marketing Strategy
Manufacturing Marketing Trends for 2024
Digital Transformation of Manuf. Marketing
Everything to Know About Manuf. ROI