Engage Your Audience with OTT and Connected TV Services

Reach a wider audience with MacroHype’s OTT and connected TV solutions. We’ll help you target the right people, manage your ads, and measure ROI. See how these tools can take your outreach to the next level!

A LARGE TEAM OF DIGITAL EXPERT

We have a diverse team of digital specialists, each bringing unique expertise to elevate your brand across all online platforms.

A LONG TRACK OF EXPERIENCE

Thrive in changing market conditions with a digital marketing partner that has helped businesses like yours succeed for decades.

HUNDREDS OF REVIEWS

Businesses across industries endorse MacroHype for simplifying digital marketing with turnkey solutions that grow your bottom line.

IN-HOUSE TECHNOLOGY

Boost your marketing ROI with our all-in-one platform, featuring toolkits for SEO, PPC, reporting, and more.

What’s Included in Our OTT & Connected TV Services?

Advertise on popular streaming platforms like NBC Today and FOX with our connected TV and OTT services. We’ll help you use advanced targeting to connect with your ideal audience.

Advanced Targeting Options

Here are the targeting options your business can use:

Addressable: Leverage GPS data and your own address lists to build precisely targeted audiences.
Behavioral: Tap into keywords, online behavior, and context to reach new audience members.
Demographic: Reach a broad audience of households by using factors like location, income, and other criteria.

Tracking and Understanding Performance

Access all the important metrics to evaluate how your campaign is performing, including:

Impressions
Clicks
How Much of the Video Was Watched
Muted vs. Unmuted Views
Paused vs. Unpaused Moments

Reaching Your Ideal Audience

Connect with actively engaged consumers who have significant purchasing power. MacroHype offers data-driven national and local advertising solutions to maximize your ROI, providing broad reach and local expertise.

Comprehensive Advertising Solutions

Our diverse advertising solutions ensure you connect with your audience effectively across multiple platforms:

Mobile
OTT & CTV
Display
Linear
Social

Award-Winning Results

Utilizing our expert data and targeting capabilities, MacroHype crafts personalized advertising solutions to maximize your media investment and achieve impactful results.

Marketing Powered by Data

Our CRM is our special marketing tool designed to boost your website strategies and digital campaigns. With its unique features, it helps you easily track your marketing performance and make smart decisions.

Planning and Analyzing Your Content

Simplify your content research, planning, and tracking with our easy-to-use tools.

See exactly how we’ve researched and crafted our content recommendations for you.
Plan your quarterly content effortlessly with support from your account manager.
Detailed content analytics that cover content type, tags, and other important factors.

Channel-Specific ROI Dashboard

Get a clear view of your omnichannel performance to make better marketing decisions and improve your returns.

Automatically figure out the cost per lead for each of your marketing channels.
Compare channel performance effortlessly to make smarter investment choices.
Forecast outcomes and explore different ROI scenarios with confidence.

Total Transparency on Your Project

Integrated project management for effortless teamwork and complete project visibility.

One place for all your communication to keep your teams and partners in sync.
Track your goals and priorities to get the most out of your campaigns.
See everything we’re doing to help drive your campaigns forward effectively.

Stay Ahead with Ongoing Competitor Insights

Stay one step ahead by keeping a close watch on your competitors, ensuring you maintain your competitive edge.

Keep a close eye on how your competitors are reaching their audience across different platforms.
Understand where you stand by benchmarking your results against industry leaders.
Find and act on opportunities to get ahead in the market with targeted marketing efforts.

Trusted By Industry Leaders

Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.

Find the Perfect OTT & Connected TV Solutions Right Here.

When you team up with MacroHype, you:

Reach your Audience Where they’re Streaming their Favorite Content

MacroHype helps your business broaden its ad reach. With our OTT and CTV services, you can connect with your ideal audience on popular platforms like Google, CNN Max, Kevel, and Univision, ensuring your brand gets in front of the right people.

Enhance your Ad Campaigns with Smart Targeting Options to Make a Bigger Impact

To achieve your company’s goals, CTV and OTT advertising can make a real difference. They allow you to use your own data, along with behavioral and demographic insights, to reach an audience that perfectly matches your ideal customer.

Track your ROI Without Any Extra Effort

Tracking your ROI with CTV and OTT advertising is a breeze. You’ll have easy access to all the metrics you need to see how your campaign is performing.

Get a Free Quote

Start your business growth with MacroHype Today!

Our Partners & Premium Network Inventory

At MacroHype, we provide what truly counts: engaging content, targeted audiences, innovative solutions, and, most importantly, tangible results for you, our valued advertising clients.

Our Data

Combining first-party aggregated data with third-party data enables efficient targeting that delivers results.

Our Experts

Our team of data and technology experts is prepared to assist and guide you through every step of the way, from setup to reporting.

Our Content

Our inventory, enhanced by partnerships with over 140 premium networks, enables you to access rapidly expanding OTT audiences.

Sample Premium Networks/Platforms

Addressing Major Obstacles For Businesses

Universal Relocations collaborated with MacroHype to revamp their website and boost online visibility, aiming to attract more customers and provide a seamless user experience.

Partnering with MacroHype for our website redevelopment has been transformative. The new site is both visually appealing and highly functional, making it easier for our customers to find what they need. Since launch, we've seen a significant boost in web traffic and user engagement.

4x Increase in web traffic and user engagement

Permietc teamed up with MacroHype to improve their search engine presence, with the goal of drawing in relevant visitors and generating leads for their business.

"We’ve seen a significant increase in our web traffic and our marketing-qualified leads have grown considerably. Moreover, the results delivered by MacroHype's PPC team have been exceptional."

2x Increase in website traffic and leads

How MacroHype’s Expertise Helped Second Start Financial Achieve Significant Growth

MacroHype has been key to Second Start Financial's growth, helping us connect with individuals facing financial challenges while maintaining trust.

2x Revenue in six months

Boost your Marketing ROI with MacroHype’s Web Marketing Services

MacroHype

You’ll have a personal account manager working alongside a large team of experts to support your needs.
Our CRM makes it easy for you to track, measure, and enhance your marketing returns.
We’ll dive deep into your business goals, market landscape, and competitors to help you make informed decisions.
Manage your projects effortlessly with our tools, get support anytime, and reach us directly whenever you need to.

In-House Marketing

With our support, your team can keep up with the latest marketing trends and advancements.
We provide easy-to-use tools to monitor and improve how well your marketing campaigns are doing.
We work with you to define and reach clear, practical goals, regardless of your resource limitations.
Our team focuses on fixing reporting problems to ensure your projects stay on schedule and budget.

Typical Marketing Agency

Your account manager will craft the strategy for you, but they’ll rely on your input to put those plans into action.
You’ll use third-party tools for tracking and analysis, and you’ll cover any subscription fees for those services.
You’ll get general checklists and solutions for improving your campaigns, which might not always be customized to fit your unique needs.
While you’ll receive regular support, it might not always be dependable when you face problems with your account.

FAQs About OTT and CTV Advertising

What is OTT advertising?

OTT advertising, or over-the-top advertising, involves showing video ads on streaming services like Hulu or devices such as Amazon Fire TV. Unlike traditional TV ads that run on cable or satellite, OTT ads reach people who are watching content online.

What is CTV advertising?

CTV advertising, or connected TV advertising, puts video ads directly on smart TVs that are connected to the Internet. Unlike OTT ads, which usually play through streaming services, CTV ads often come with a skip option for viewers.

Reach More Viewers with OTT and CTV Advertising

As more people move away from cable TV, platforms like CTV and OTT are becoming increasingly popular. Advertising on these channels—such as Discovery+, Pluto, and Quora—helps you reach a growing audience, build brand awareness, encourage repeat purchases, and see better marketing results.

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