Site Speed Optimization Services
Boost your website’s performance and user experience with our Site Speed Optimization Services. Faster load times lead to higher rankings, better engagement, and increased conversions.
Boost Conversion Rates and Revenue with Page Speed Optimization
By optimizing your page speed, you’ll retain more visitors, keep them engaged longer, and ultimately boost conversions. When you choose MacroHype’s page speed optimization services, you’ll benefit from:
Website Performance Audit
Optimization of Your Site’s Features
Beyond conducting a detailed audit and making immediate improvements, we carefully assess other site features and elements for further optimization, including:
- Website theme
- CSS
- Plugins
- Servers
Quarterly Reports and Performance Insights
When you choose us for page speed optimization, we provide detailed quarterly reports to keep you informed. Each report outlines the optimizations made, insights from the previous quarter, and expected outcomes from the improvements.
You’ll also receive updates on your website’s Core Web Vitals and other important page speed metrics, giving you a clear view of your site’s performance.
Dedicated Point of Contact for Personalized Support
We assign every client a dedicated project manager, ensuring you always have a go-to person for any questions or concerns. Your project manager oversees deadlines, deliverables, and the progress of your page speed optimization project. They coordinate with our expert digital marketing team and keep you regularly updated to ensure all your queries are addressed.
Data-Driven Site Speed Optimization Strategies
Return on Investment Dashboard
Merge Data Insights
Easy Access to Reports
Trusted By Industry Leaders
Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.
You've Found the Perfect Solution for Speeding up Your Website.
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Addressing Major Obstacles For Businesses
Universal Relocations collaborated with MacroHype to revamp their website and boost online visibility, aiming to attract more customers and provide a seamless user experience.
Partnering with MacroHype for our website redevelopment has been transformative. The new site is both visually appealing and highly functional, making it easier for our customers to find what they need. Since launch, we've seen a significant boost in web traffic and user engagement.
4x Increase in web traffic and user engagement
Permietc teamed up with MacroHype to improve their search engine presence, with the goal of drawing in relevant visitors and generating leads for their business.
"We’ve seen a significant increase in our web traffic and our marketing-qualified leads have grown considerably. Moreover, the results delivered by MacroHype's PPC team have been exceptional."
2x Increase in website traffic and leads
When Xbody Health Wellness & Spa wanted to expand their client base, they teamed up with MacroHype. Learn how our partnership helped them extend their reach and achieve impressive outcomes.
"Our spa has seen considerable growth, which has improved our reach to both existing and new clients in the community. MacroHype has played a key role in this achievement, significantly boosting our revenue in a short time."
2x Revenue in six months
Get a 25% Boost in ROI with the Help of MacroHype’s Award-Winning Site Speed Optimization Team
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A Typical SEO Agency
In-House SEO
Why is Site Speed Optimization so Beneficial?
Improved Google Rankings
Since Google regards page speed as a ranking factor, it’s crucial to maintain optimal site performance. A fast-loading site enhances user experience, thereby increasing your chances of achieving higher search engine rankings.
Users will Spend More Time on Your Site
Users won’t Bounce to Competitor Sites
Increased Leads, Conversions, and Revenue Over Time
With improved rankings resulting from faster load times, increased visitor retention, and more, you can expect a gradual rise in leads, conversions, and revenue as you consistently optimize your website speed.
FAQs About Website Speed Optimization Services
SEO, or search engine optimization, comprises Page speed and site speed both refer to how quickly the content on your website loads, but there is a technical difference between the two terms.
Page speed refers to how quickly the content on a specific page loads. It may be defined as either:
- Page load time:How long it takes to fully display a page’s content. The average page load time is 10.3 seconds.
- Time to first byte:How long it takes a browser to receive the first byte of information from your server.
Site speed is a measurement of how quickly your entire website loads. It’s calculated by taking the average page speed for a sample of page views on your site.
Website speed is a more general term used to describe how quickly your site loads and may also be used as a synonym for site speed.
Page speed, site speed, and website speed are closely related terms, and they all impact your site’s user experience and rankings.
Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a strong connection between page speed and SEO, which is exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Search engines serve pages with content that best matches the user’s query, but they also prioritize websites that offer a great user experience. And you guessed it — page speed is a crucial part of a great user experience.
Other user experience factors include readability and ease of navigation.
Pages that load quickly are more appealing to site visitors and reduce bounce rates. A lower bounce rate indicates to Google that your site provides a good user experience.
When your site loads slowly (takes longer than 3 seconds to fully load), users become frustrated and leave your website to find one that provides the information they need more quickly. If users consistently bounce from your site, Google will notice, leading to a drop in your search engine rankings. Google sees a high bounce rate as a sign of poor user experience, so they lower your rankings accordingly.
If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Your site could have the best content out there, but a slow load time prevents users from experiencing it.
This makes page speed even more crucial. Slow website speed can prevent users from engaging with your site, which means they won’t learn about your business, see your products and services, or read your informative, beneficial content. Most importantly, they won’t convert.
Is mobile involved?
In January 2018, Google announced its Speed Update, making mobile speed a ranking factor. This means that both your desktop and mobile rankings can be affected by site speed.
When optimizing website speed, it’s essential to consider mobile as well.
Optimizing page speed for mobile devices works similarly to optimizing for desktop. Additionally, ensure that your site is mobile-responsive! This means your website should be effective and easy to use on smaller screens, too!
Why Consider Ongoing Site Speed Optimization?
MacroHype offers two main packages—initial and ongoing—but there are several important reasons to consider ongoing page speed efforts:
As Google and other search engines continue to evolve, it’s crucial to prioritize site speed optimization regularly to ensure your website’s success. Keeping up with updates and changes in search engine algorithms is essential for maintaining and improving your site’s rankings.
Plugin and CMS updates require consistent page speed audits to keep your site running smoothly. As your website evolves, continuous optimization ensures that new elements don’t slow down your site.
Site speed optimization is a technical service that demands dedicated time from expert developers. These professionals can uncover hidden issues in your code that may be slowing down your site.
4.Incremental Gains: You’ll likely see larger improvements initially, but small, incremental gains over time are essential to maintaining your site’s page speed. Regular optimizations help keep your site’s performance in check, ensuring a consistently fast user experience.
By investing in ongoing site speed optimization, you ensure that your website remains competitive, user-friendly, and optimized for search engine success.
Factors Contributing to Slow Load Time
- Sloppy HTML Coding
One surefire way to slow down your pages is by having sloppy HTML code on the backend of your site.
HTML code dictates how your page looks when users view it. It’s made up of various tags that instruct the page on how to function.
Every page on your website will have its own code, and the more complex your website, the more complex the code.
To keep your pages loading quickly, ensure no extra tags and that everything is referenced properly. Otherwise, it will take the server longer to read the code, causing a slow-loading site.
2. Huge, Unoptimized Graphics
Graphics are essential for a great user experience. They break up text and keep readers engaged.
However, large, high-resolution images can weigh your site down and cause slow loading times.
To balance graphics with fast load times, optimize your graphics using tools like Kraken.io to reduce file sizes without changing visual size.
TIP: Avoid TIFF and BMP files; use JPG and PNG files instead.
3. Too Many Redirects
Redirects are used to replace old webpage links with references to new ones. These are coded in the .htaccess file on your server.
Having too many redirects can slow down your site as it takes time to reference the .htaccess file to find new link locations, effectively doubling the load time for links.
4. Server Location and Performance
The farther away your server, the longer it takes for your website to load. Choose a server location close to your primary audience. For example, a U.S.-based business should select a U.S. server, not one in China.
Server performance is also crucial. The quality of your web hosting service affects load time.
When a user visits your site, their browser requests all necessary information from your server. A high-quality server will respond quickly.
Shared vs. Dedicated Servers:
Shared Server: You share server space and traffic with other websites, which can slow down your site.
Dedicated Server: You have your own server space, ensuring faster loading times as you’re not sharing traffic with other sites.
By addressing these factors, you can significantly improve your site’s load time and overall user experience.
Different types of SEO services are tailored to different types of businesses:
- Local SEO: Ideal for businesses targeting local customers, especially those with physical locations or serving specific regions. It leverages local listing sites like Google Business Profile.
- Ecommerce SEO: Designed for online businesses selling products, aiming to attract relevant shoppers and improve online visibility.
- Enterprise SEO: Geared towards large businesses or those with extensive websites, often focusing on broad, short-tail keywords and comprehensive SEO strategies.
Regardless of the service type, a comprehensive SEO plan should encompass on-page optimization, off-page optimization, and technical SEO for optimal results. Consulting with an SEO company can help determine the best plan for your business.
Optimize your site speed with MacroHype today
Page speed has a direct impact on your rankings in search engine results pages (SERPs) and influences the success of your broader digital marketing strategies. That’s why investing in page speed optimization services is essential for long-term success.
If you’re searching for an expert partner to optimize your website’s speed, look no further than MacroHype. As a full-service digital marketing company, we can support your entire marketing strategy—from site speed optimization to generating leads and increasing revenue.
To maximize results, consider bundling your page speed optimization with our other comprehensive digital marketing services. When you partner with MacroHype, you’re in capable hands.
With a dedicated team of experienced digital marketing professionals, MacroHype is committed to optimizing your website’s speed and driving revenue. We’ve helped generate millions in qualified leads and significant revenue growth for our clients, and we’re ready to do the same for your business.
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