Website Call Tracking Attribute Your Leads & Revenue

Monitoring calls is crucial but often challenging in online marketing. MacroHype provides an affordable call tracking solution that helps you pinpoint your lead sources. Discover more or request a personalized quote today.

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Thrive in changing market conditions with a digital marketing partner that has helped businesses like yours succeed for decades.

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IN-HOUSE TECHNOLOGY

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What Do Our Call Tracking Include?

You can explore the features of our proprietary call tracking services today. Our advanced system offers detailed insights into your call metrics, helping you optimize your marketing strategies and improve customer interactions.

Call Tracking

MacroHype provides web-based solutions designed to track phone calls to your business effectively.

Tracking call sources can be challenging for businesses with multiple phone lines or complex call routing systems. Our specialized call tracking technology enables you to pinpoint the source of each call, no matter where it ends up. This web-based tool delivers essential data, allowing you to concentrate on the leads that are most likely to boost your business growth. With detailed insights, our system helps you refine your marketing strategies and enhance your ROI.

Tech Stack

Our call tracking solution seamlessly integrates with Google Analytics, offering valuable and actionable insights alongside your standard metrics. This integration gives you a comprehensive view of your marketing performance, enabling more informed decisions.

Call Transcription

The system also provides essential contact details, including names and phone numbers, directly to your email for easy access and quick follow-up.

Additionally, all our call monitoring packages come with a voice-to-text service that accurately transcribes voicemail messages from your tracked phone lines into a written format.

Lead Scoring

Our service includes automated lead evaluation, which analyzes incoming calls and assigns them a score based on their potential value to your business. This feature helps you prioritize follow-ups by providing insights into the significance of each call or message, enabling more effective resource allocation and timely responses.

ROI Reporting

Clients utilizing our call monitoring service can upgrade to enhanced features, allowing them to trace calls back to specific online marketing channels. By leveraging our advanced call monitoring technology, these premium features provide deeper insights into the most effective channels, enabling more accurate return-on-investment calculations for each online marketing effort.

And More!

Learn more about our marketing automation solutions below.

Technology for Smarter Marketing

We utilize call tracking technology to enhance digital marketing strategies by capturing valuable data from customer interactions. This insight helps optimize campaigns, improve targeting, and refine overall marketing efforts to drive better results and ensure more effective communication with potential clients.

Trusted By Industry Leaders

Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.

Your Search for Call Tracking Ends Here

When your company teams up with MacroHype, you:

Save Time

Our clients have successfully leveraged call tracking data to minimize unanswered calls, accurately measure ROI, cut PPC costs, and optimize staff scheduling based on peak call times. Unlike other call tracking solutions, we deliver results that truly drive business success.

Grow Lead Knowledge

With our website call tracking services, we provide precise ROI reporting and make well-informed decisions for optimizing your website and internet marketing efforts. Unlike other firms that may rely on incomplete data, MacroHype utilizes comprehensive insights to consistently deliver exceptional results.

Measure ROI

With our website call tracking services, MacroHype ensures accurate ROI reporting and makes well-informed decisions for optimizing your website and internet marketing strategy. Unlike other firms that may rely on incomplete data, MacroHype has a comprehensive view, enabling us to deliver consistently superior results for our clients.

Make Data-Driven Decisions

Call Tracker precisely identifies the origin of your customer calls. Now, you no longer need to wonder or speculate about which campaign delivers the highest ROI. With website call tracking, you can monitor each source and more, enabling informed decisions for your company's future marketing endeavors. Invest your marketing budget wisely where it counts the most.

Addressing Major Obstacles For Businesses

Unlock a Signficantly Higher Marketing ROI with MacroHype Website Call Tracking Services

MacroHype

  • A dedicated account manager supported by an in-house team for asset development and implementation.

  • Utilize CRM to optimize, measure, and report ROI efficiently.

  • Comprehensive analysis of your business goals, industry environment, and competitive landscape.

  • In-house project management software, 24/7 help desk support, and a direct client phone line.

Typical Marketing Agency

  • A small team working hard to stay updated with the fast-paced changes in marketing.

  • An analytics suite tailored to measure and improve campaign performance.

  • S.M.A.R.T. goals, but constrained by limited resources for execution

  • Pinpointing reporting obstacles that lead to project delays and unnecessary spending

In-House Marketing Team

  • A dedicated account manager handles strategy but needs your help with implementing solutions.

  • Third-party tracking and analysis with subscription costs passed on to you.

  • Predefined checklists and solutions for campaign optimization.

  • Regular but unreliable support for account-related issues.

How Does Online Call Tracking Work?

MacroHype has designed cutting-edge online call software to propel your business growth. Whether you’re using our versatile call tracking tool for managing existing leads or our web-based call tracking to capture new opportunities, our solution is engineered for success. Want to see how it all works?

Check out the detailed graphics below for a comprehensive look at how MacroHype’s online call tracking software seamlessly integrates to boost your business strategies.

Offline Call Tracking

  • A call tracking number is included in a print advertisement or other offline media.
  • The customer calls the tracking number, which forwards the call to your business.
  • The call is logged as a goal in Google Analytics, categorized by the source of the channel.

Organic call tracking

  • A visitor arrives at your website via an organic search.
  • The phone number on the site automatically updates to an organic call tracking number, which forwards the call to your business.
  • The phone call is tracked as a goal in Google Analytics, categorized by the channel (e.g., organic, paid).

Paid call tracking

  1. A visitor reaches your website through a paid search.
  2. The phone number on the site dynamically updates to a call tracking number associated with paid channels, forwarding the call to your business.
  3. The call is tracked as a goal in Google Analytics, categorized by the specific channel (e.g., organic, paid)
 

FAQs About Website Call Tracking Services

Looking for more information on website call tracking services? Check out our FAQ section!

What is call tracking?

Call tracking software allows you to track where your phone calls are coming from by assigning unique phone numbers to various sources, like billboards or specific sections of your website. This way, you can pinpoint how customers find and contact you.

Do I really need to track phone calls?

If you’re exploring call tracking software, it’s important to recognize that many of your business prospects prefer calling over filling out online forms. This preference can be a strong indicator of lead quality and the effectiveness of call tracking services, as callers are often more likely to convert into customers. Without call tracking tools, you might significantly underestimate your web marketing efforts’ conversion rates and overall impact.

Our exclusive online call tracking software, part of our CRM system, allows for precise tracking of phone calls just as we track online conversions. The main goal of our software is to monitor every customer inquiry accurately. Moreover, our website call tracking service lets you set up multiple phone numbers to track calls from different marketing channels.

What is Call Tracker ?

Call Tracker effectively measures the volume of leads generated by specific websites. It enables MacroHype to monitor the number of phone calls initiated by visitors interacting with a website or particular elements like forms or landing pages.

This tool is especially valuable for service-oriented businesses, where visitors are more likely to call rather than place online orders or fill out “contact us” forms.

How does online call tracking reporting work?

All incoming calls are routed to your central information line, but our software assigns unique phone numbers to pinpoint how each caller discovered your website. Each call is logged within your website’s analytics reports.

MacroHype integrates website call tracking data seamlessly with your website analytics, ensuring accurate conversion reporting. Our call tracking service works effortlessly with Google Analytics and various other analytics platforms.

In addition to tracking call volume and origin, our technology provides geographical data about callers who reach out after visiting your site.

Is call tracking really worth it?

Call tracking software is a valuable asset for any business. It records every phone conversation with leads, providing detailed information about their identities and needs. This data enables you to tailor your approach to each lead, enhancing your customer conversion rate.

Is the investment worthwhile? Absolutely. Regardless of the plan you choose, call tracking can offer substantial ROI. By attracting more customers and achieving positive returns, it proves to be a smart business investment.

While closing deals still requires effort, having comprehensive information makes the process much easier. Each lead is unique and needs a personalized approach to convert into a paying customer. With call tracking software, you gain the insights needed to develop tailored strategies and maximize new customer acquisition.

Go Beyond Online Call Tracking

Looking to engage your target audience and launch promotions or contests efficiently? Explore the potential of text message marketing with our online call tracking plans to boost your digital marketing efforts.

Want to learn more about our call tracking solutions?

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