6 Digital Marketing Strategies For Food & Beverage Marketing

Whether you plan on managing your SEO strategy in-house or hiring an outside Internet marketing agency to handle it for you, it's crucial to be well-versed in the best SEO practices for your industry. This knowledge will ensure that your efforts are effective and align with current standards, helping you attract more clients and grow your business.

Evaluate your corporate website

Has it been more than a year or two since you've made significant changes to your company's website? If the design looks outdated or the site architecture hinders search engine crawlers from indexing your pages, it's time to consider a redesign.

Your site is the core of your company's online presence and needs to make a great first impression on potential clients. Given that mobile-friendliness is a ranking factor, your site also needs to be responsive to reach visitors using smartphones, tablets, and other devices.

Evaluate your target keywords
Do you know which keywords are most effective for reaching customers in your industry? Are all the pages on your site optimized for at least one relevant keyword? If not, it's time to conduct keyword research.

Start by researching your own keywords, and then analyze what your biggest competitors are using. Review their websites to see which keywords they're targeting, and if you find any valuable ones missing from your list, consider adding new pages to your site to cover those keywords.
Keep the content on your site fresh
Content can become outdated if not regularly updated. To keep your food and beverage manufacturing company's site relevant, periodically review and refresh your content. You don't need to overhaul everything; even minor updates can significantly improve usability and readability. Additionally, these updates will prompt search engines to revisit and reindex the refreshed pages.

Optimize content outside of body copy

While the body copy of your pages is crucial, don't overlook other elements like page titles and headers. Optimize these components, but avoid irrelevant or excessive keyword use, known as "keyword stuffing," as it can negatively impact your SEO. Focus on creating content that is reader-friendly and informative to ensure long-term SEO success.
Offer free, valuable info and downloads for visitors
Consider what your visitors are seeking from your food and beverage manufacturing site. Providing valuable educational content, such as downloadable PDFs, can attract and engage them. By using strategic email-gating for these resources, you can not only offer valuable information but also generate leads by capturing visitor contact details.
Have an active presence on social media
Social media is an essential marketing tool for any industry, including food and beverage manufacturing. While Facebook, Twitter, and LinkedIn are great platforms to build your online presence, maintaining them requires a commitment to regular updates.

Aim to post several times a week, and diversify your content beyond just company updates. Share industry news, insights, and behind-the-scenes glimpses to create a more engaging and informative presence. This approach helps establish your company as a knowledgeable and approachable industry leader.
Encourage clients to leave positive reviews
Today’s consumers often trust peer reviews more than company-provided information, making it crucial for potential clients to find positive reviews about your business online. Platforms like Yelp, Facebook, and Google+ are valuable for sharing customer feedback, which can significantly benefit your business.

However, avoid the temptation to buy or fabricate reviews. Such practices can lead to penalties from review sites and ultimately harm your reputation. Authenticity in reviews is key to building trust and credibility with your audience.
Make sure you have links throughout your web copy
A robust network of internal links is crucial for effective SEO. By linking to other pages within your site, you help search engine crawlers navigate and index your content more efficiently. Additionally, internal links can encourage visitors to explore more pages, increasing engagement and reducing bounce rates. Ensuring that your internal linking structure is well-organized can enhance both your site's SEO and user experience.
Use PPC campaigns
Are you looking to attract new clients, hire staff, or enhance your brand image? A well-managed PPC (pay-per-click) campaign can significantly help. PPC ads direct viewers to specific landing pages where you can prompt them to take actions like filling out a job application or requesting a free PDF brochure.

While PPC and SEO are distinct strategies, they complement each other. SEO efforts often take weeks to yield results, whereas PPC ads deliver immediate traffic, bridging the gap while your SEO strategy takes effect.