Table of Contents
We Drive Results for Auto Parts Retailers
- 145+ experts in heavy equipment
- You'll have a dedicated account manager backed by a team of over 500 digital experts.
The oil and gas industry is highly competitive, making it crucial for providers to stay ahead of their competition. That’s why marketing for oil and gas companies is so vital, especially online marketing.
Online marketing is one of the most effective ways to ensure that your oil and gas company attracts the customers it needs to thrive in terms of sales and revenue. With oil and gas digital marketing, your business can reach both current and prospective clients where they spend most of their time: online.
Learn more about digital marketing in the oil and gas industry, from why it matters to which strategies perform best. Use the links below to jump straight to the section you’re most interested in!
- What is oil and gas marketing?
- Why digital marketing for oil and gas companies matters
- Top 3 digital marketing strategies to use
What is Oil and Gas Marketing?
Oil and gas marketing involves promoting your business to reach more clients. While it might include traditional advertising, digital marketing has become essential. Digital marketing for oil and gas companies encompasses search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more.
Why Does Oil and Gas Digital Marketing Matter?
There are many reasons oil and gas digital marketing matters, and these are just a few of the most important:
Competition
If you want your oil and gas company to stay ahead of the competition, Internet marketing is crucial.
Internet marketing includes strategies that will help your company’s website rank highly in search engine results for keywords related to your services. It also allows you to interact with potential and current customers.
Each of these benefits helps your company to stand out in a competitive industry.
Online Availability
With the keywords “oil company” and “gas company” receiving up to 11,500 and 118,000 monthly searches respectively, it’s extremely important for your company to be available online.
When you advertise online, you not only market your business to customers that are searching for you, but you can also make it easy for them to contact you. By including contact forms on your site, being available on social media, and sending regular email newsletters, you enable your potential customers to get the information they need.
Brand Awareness
When you build your brand online with oil and gas digital marketing, you are informing your potential customers about what your company does, what it stands for, and what it promises to provide for its customers.
Your website can help to differentiate your brand from others by how it presents information about your company, and the content presented. Your website is how customers will view your company, so it should be unique, creative, and informative.
PPC ads can also create brand awareness because they’ll constantly display your company name and help it to spread among users.
Hear What It’s Like to Work With MacroHype!
“We had been searching for a new SEO firm specializing in industrial companies, and we found the perfect match with MacroHype. Our experiences have been nothing but positive, and we anticipate continued success moving forward.
BOILER INSTALLATION
3 Oil and Gas Digital Marketing Strategies to Use
There are many oil and gas digital marketing strategies that you can use to reach new customers online, but these three are some of the most effective:
1.SEO
SEO is the foundation of most successful Internet marketing strategies.
Site Optimization: SEO involves making your site easy for search engines to crawl and understand. It is an ongoing process with multiple strategies to produce the best results.
Keyword Research: This element of SEO allows your content to be optimized for industry-relevant keywords. For example, in the oil and gas industry, a valuable keyword could be “gas company in [your city].”
Backlink Profile: Creating an impressive backlink profile enhances your website's authority. High-authority backlinks act as a vote of confidence for your site.
When your site is optimized, search engines can easily determine its relevance to users' searches, helping more users find your website and services, and ultimately earning your company more clients. In the oil and gas industry, SEO is essential.
2.PPC
PPC is a type of online advertising that focuses your budget on users who show interest in learning about your company.
Targeting: In search engines, you can target users based on the keywords they search for, allowing you to advertise to your most valuable customers. On social media, you can target users based on interests, demographics, and location.
Budget Control: PPC is budget-friendly because you decide in advance how much you’re willing to pay per click. It operates on a bid system, where your ad appears if your bid is higher than your competitors for the same ad space.
For example, if you bid 45 cents per click for your oil business ad, your ad will appear if most competitors bid less. You only pay when the ad is clicked, not for the ad's visibility or the number of impressions. For fast results in oil and gas marketing, consider investing in PPC.
3.Email Marketing
Email marketing is highly cost-effective.
Communication: You can send emails to current and potential customers, informing them about company news, sales, events, and industry updates.
Engagement: By sending email newsletters, you stay top of mind for potential customers when they need your services.
Email marketing is one of the best ways to market on a budget while maintaining strong engagement with your audience.
Use Oil and Gas Digital Marketing to Generate Revenue
At MacroHype, we understand how crucial conversions are to your business. Our team specializes in creating custom Internet marketing strategies to drive traffic to your website and acquire new customers.
Just in the past five years, we’ve helped our clients’ businesses earn over:
- $10 billion in revenue
- 24 million leads
- 7.14 million phone calls
We Drive Results for Auto Parts Retailers
- 145+ experts in heavy equipment
- You get a team dedicated to your success
Explore Our Automotive Results
StockWise Auto
York Saw & Knife
Polymer Solutions International
Your Business
Solving Key Challenges for Oil & Gas Companies
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We’re struggling to retain customers
Our team specializes in assisting industrial companies implement strategies that cultivate long-term relationships with clients and nurture brand loyalty, ensuring repeat business and sustained growth.
Our marketing efforts aren’t providing a high return
Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.
