Google Local Services Ads Management

Looking to connect with local leads, increase foot traffic, and boost conversions? Invest in Google Local Services ads with MacroHype. We’ll handle the complexities of ad management, so you can focus on growing your business.

A LARGE TEAM OF DIGITAL EXPERT

We have a diverse team of digital specialists, each bringing unique expertise to elevate your brand across all online platforms.

A LONG TRACK OF EXPERIENCE

Thrive in changing market conditions with a digital marketing partner that has helped businesses like yours succeed for decades.

HUNDREDS OF REVIEWS

Businesses across industries endorse MacroHype for simplifying digital marketing with turnkey solutions that grow your bottom line.

IN-HOUSE TECHNOLOGY

Boost your marketing ROI with our all-in-one platform, featuring toolkits for SEO, PPC, reporting, and more.

What Do Our Google Local Services Ad Management Plans Include?

Here’s a breakdown of what’s included in our ad management plans:

Our ad management plans provide detailed insights and expert strategies to help you optimize your advertising efforts effectively.

Voice Search Optimization

By 2024, voice searches are expected to account for over half of all online searches.

As more users turn to voice search to find local service providers, optimizing your ad content for this trend is essential.

At MacroHype, our Local Services ad management plans include voice search optimization to boost your visibility and capture valuable opportunities, helping you maximize potential revenue.

Budget Management

Our team of paid advertising experts will work with you to optimize your ad spend and meet your business goals.

We handle the complexities of the advertising process to ensure you get the best ROI.

By partnering with MacroHype for your Google Local Services ads, you can trust that your campaign budget will be managed effectively and efficiently.

Get Google Guaranteed and Google Screened with MacroHype

With Google Local Services Ads, becoming Google Guaranteed or Google Screened can significantly boost your business credibility and visibility. These badges help establish trust with potential customers, showcasing that your business has been verified by Google and meets their high standards.

Benefits of Google Guaranteed and Google Screened:

Build Trust: Customers are more likely to choose businesses with these badges, as they know Google has vetted your services.
Increase Leads: Appear at the top of search results for relevant local searches, driving more high-quality leads.
Pay Per Lead: With Local Services Ads, you only pay for qualified leads, meaning you get more value for your marketing budget.
Boost Credibility: Stand out from the competition by displaying your Google Guaranteed or Screened status in search results.

Custom Reporting

We offer customized ad reporting to ensure you have clear visibility into how your investment is being used.
Additionally, we identify and make adjustments to improve your ad campaigns’ performance.

Our basic plans include monthly reporting, while our advanced options provide automatic monthly CRM updates for enhanced insights.

Dedicated Local Marketing Expert

With 13 years of experience, MacroHype excels at delivering results for clients. Partnering with us means you benefit from a dedicated local marketing specialist who is focused on your advertising campaign’s success.

Our expert ad management services are designed to drive valuable leads, conversions, and revenue for your local business.

Geographic Targeting

Our ad management solutions feature advanced geographic targeting to help you reach your ideal customers effectively.

This capability ensures your ads connect with leads in profitable local areas, optimizing your ad budget and targeting the most valuable customers near your business.

Geographic Targeting

Our ad management solutions feature advanced geographic targeting to help you reach your ideal customers effectively.

This capability ensures your ads connect with leads in profitable local areas, optimizing your ad budget and targeting the most valuable customers near your business.

Powerful Data Activation for PPC

At MacroHype, we leverage advanced technology to enhance our clients’ digital presence. Our strategic use of powerful data activation boosts website performance, PPC efforts, and overall digital marketing campaigns.

Precision-Targeting Across Devices

Enhance ROI by optimizing algorithm training with accurate lead data.

Improve ad targeting by using refined qualified lead and customer data.
Reduce your cost per acquisition (CPA) with optimized ad campaigns.
Reach qualified users across all devices with programmatic advertising.

Call Tracking for Paid Channels

Showcase successful phone lead generation results from your paid ad campaigns.

Monitor and pinpoint calls that originate from particular channels, mediums, or campaigns.
Capture calls for training, research, or quality assurance.
View call analytics and AI-driven conversation analysis directly on the main dashboard.

Quick, Customizable Landing Pages

Boost lead conversions with well-designed and engaging landing pages.

Deploy landing pages efficiently with conversion rate optimization (CRO)-approved templates.
Create customized landing pages optimized for all devices.
Choose from full access options or hands-on services with support from our web design team.

Trusted By Industry Leaders

Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.

Your Search for Google LSA Services Ends Here

When your company partners with MacroHype, you gain access to:

Reclaim your work day

Count on your dedicated MacroHype team, consisting of a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more, to oversee your digital ad campaigns.

Accelerate your ROI

Maximize lead capture and revenue from Google Local Services ads through a data-driven strategy guided by our award-winning team, empowering your business's growth.

Grow your bottom-line

Achieve the necessary results to fuel business growth, from generating qualified leads to closing sales, through Google Local Services ads that prioritize your marketing goals and company objectives.

Streamline your strategy

Interested in expanding your digital footprint? MacroHype is a full-service agency that offers tailored solutions for pay-per-click, search engine optimization, web design, and beyond.

Get a Free Quote

Start your business growth with MacroHype Today!

Addressing Major Obstacles For Businesses

Universal Relocations collaborated with MacroHype to revamp their website and boost online visibility, aiming to attract more customers and provide a seamless user experience.

Partnering with MacroHype for our website redevelopment has been transformative. The new site is both visually appealing and highly functional, making it easier for our customers to find what they need. Since launch, we've seen a significant boost in web traffic and user engagement.

4x Increase in web traffic and user engagement

Permietc teamed up with MacroHype to improve their search engine presence, with the goal of drawing in relevant visitors and generating leads for their business.

"We’ve seen a significant increase in our web traffic and our marketing-qualified leads have grown considerably. Moreover, the results delivered by MacroHype's PPC team have been exceptional."

2x Increase in website traffic and leads

When Xbody Health Wellness & Spa wanted to expand their client base, they teamed up with MacroHype. Learn how our partnership helped them extend their reach and achieve impressive outcomes.

"Our spa has seen considerable growth, which has improved our reach to both existing and new clients in the community. MacroHype has played a key role in this achievement, significantly boosting our revenue in a short time."

2x Revenue in six months

Achieve a 35% higher marketing ROI with MacroHype’s Award-Winning PPC Team

MacroHype

Your dedicated account manager interfaces with a team of over 50 digital marketing experts.
Access CRM system for optimizing, measuring, and reporting ROI effectively.
Comprehensive analysis of your business goals, industry landscape, and competitors
Utilize our in-house project management software, 24/7 help desk support, and direct client phone line for seamless communication and assistance.

In-House Marketing

One or two team members striving to keep pace with rapid marketing advancements.
Analytics suite for measuring and enhancing campaign performance
S.M.A.R.T. goals, constrained by limited resources required for execution
Reporting obstacles causing project delays and inefficient spending

Typical Marketing Agency

Your dedicated account manager is responsible for strategy, but will require your assistance in implementing solutions.
Third-party tracking and analysis with subscription costs billed to you.
Standardized checklists and solutions for optimizing your campaigns
Consistent but unreliable support when issues arise with your account

Google Local Services Application Process and Guidelines

If you’re ready to start using Google Local Services ads, here are five steps to get you started. And remember, when you partner with MacroHype, we’ll assist with every step of the process, from ad creation to monitoring.

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1. Confirm Your Eligibility

Before proceeding, you need to verify your business’s eligibility for Google Local Services ads. This feature is restricted to specific industries in select cities.

Check your eligibility on Google’s Local Services sign-up page. Once confirmed, you can move on to the next step.

2. Create a Business Profile

The second step is to create your business’s profile. This is crucial because it determines where your ad will appear in search results.

MacroHype will assist you in applying, setting up, and optimizing your business profile.

Your profile helps match you with relevant jobs through Local Services. It’s essential to accurately represent the services you offer to ensure your ad appears only in front of potential customers seeking those services. Misrepresenting your services can result in losing money on leads for jobs you don’t handle.

Additionally, specify the geographic area you want to target. For instance, if your business only serves within a 15-mile radius, make sure to indicate that. This will prevent you from wasting money on leads outside your service area.

You can also adjust your weekly budget, business hours, service areas, and job types in your profile.

3. Add Your License and Insurance Details

Google only allows legitimate companies to have a Google Local Services ads. You must upload your license and insurance information to your profile. Ensure all your business paperwork is accurate and up to date. Additionally, Google requires your general liability insurance details. As long as your insurance is current, Google will approve you for the guarantee.

Set Your Budget

Google Local Services ads function similarly to PPC. You need to set a budget to specify how much you want to spend on running your ads. This is a monthly budget that you can adjust as needed.

Remember, you only pay when customers call or message your business. Your budget should reflect the number of customers you want to attract or can manage within a month.

5. Follow up with Leads

When you launch your ads, you’ll start receiving leads for your business. It’s crucial to follow up with these leads promptly. You have three options:

1. Reply:Send a message via email or text to those who contacted your business.
2. Call: If a phone number is provided, you can call to follow up.
3. Decline: Google allows you to decline leads. If you do, provide a reason, and the customer will be notified. You can recover requests if circumstances change.

With MacroHype as your ad partner, we’ll monitor lead flows and manage your budget through the platform to ensure you get the best results.

FAQs About Google LSA Management Services

Get the answers to your most common queries regarding our companies and services to get a smooth start.

What are Google Local Services ads?

Google Local Services ads connect you with local customers seeking your services. These ads appear at the top of search results and function similarly to pay-per-click (PPC) ads.

How do Google Local Services ads work?

When someone searches for a local service, they are presented with a list of nearby businesses offering that service. Google Local Services ads are prominently displayed at the top of the results, alongside PPC ads and Google Map listings.

Potential customers who are interested in your products or services will see your listing right away and can contact your business directly from the ad. Google allows them to call or message you as soon as they find your ad.

It’s important to understand that these ads are not intended to replace traditional search ads. Instead, they prioritize Google-verified businesses to help users find trustworthy options quickly.

Who can use Google Local Services ads?

These ads aren’t available for every industry or area, so PPC ads remain relevant and essential to your advertising campaign. Currently, Google Local Services ads are primarily for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and similar businesses.

Where do Google Local Services ads appear?

Google Local Services ads are also limited to certain areas, primarily available to businesses in major metro cities like Philadelphia, Los Angeles, and New York City. While this service is expected to expand, it is currently restricted to more populous cities. If Google Local Services ads are available in your area, they can be viewed on mobile, tablet, and desktop.

What is the Google Guarantee badge?

One of the standout features of a Google Local Services ad is the Google Guarantee badge. By signing up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a strong reputation with your audience. To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This ensures you are a legally operating business with the necessary insurance in case something goes wrong. As long as you are a legitimate business with all your paperwork in order, you can easily obtain this badge. So, what exactly is the Google Guarantee?

What are the benefits of using Google Local Services ads

There are numerous benefits to using Google Local Services ads:

Reach More High-Quality Leads
Google Local Services ads attract valuable leads for your business. People are more likely to book your services because they trust Google’s local ads.

Track and Manage Appointments Easily
Tracking your appointments is easy, allowing you to see how many people are booking your services. Google also lets you pause your ads if you’re fully booked and resume them when business slows down.

Secure Prime Visibility for Your Business
Appearing first can make the difference between gaining leads and losing them to competitors. Since Google Local Services ads are at the top of search results, your business is seen first.

Build Audience Trust with the Google Guarantee
The Google Guarantee badge builds confidence in your business, positively impacting your reputation beyond the ad.

Pay Only for Genuine Leads
Google charges only for leads that show serious interest in your business. You’ll pay for leads from texts, emails, calls, or voicemails, but not for ad views without contact.

Capture Voice Search Traffic
For urgent needs, like a flooding bathroom, people often use voice search to find services quickly. Google Local Services ads help voice search customers find your business.

Enjoy Low Maintenance Requirements
These ads require no keyword research or ad testing. Your ad is automatically triggered by relevant searches, whether for a broad term like “plumber” or a specific phrase like leaky faucet under sink.

Create Google Local Services Ads that Convert with MacroHype

Google Local Services ads have the potential to expand your business’s reach significantly. By investing in these ads, you can generate more trustworthy leads for your business. At MacroHype, we bring extensive experience in managing Google Ads campaigns for our clients.

We are a comprehensive digital marketing firm specializing in tailored PPC campaigns. With a team of over 50+ professionals, we leverage our extensive knowledge and expertise to enhance your campaign. Count on us to develop a local advertising strategy that delivers significant results for your business.
MacroHype drives business growth with successful advertising campaigns.

MacroHype boasts thousands of rave reviews for our transparency, communication, and exceptional results.

MacroHype Rating

4.9/5

Based On Over 600 3rd Party Reviews