Effortless Programmatic Advertising Solutions

Achieve exceptional results with MacroHype’s programmatic advertising services, dramatically boosting ad viewability. Let our experts handle the optimization for you, ensuring your campaigns deliver the impact you need.

A LARGE TEAM OF DIGITAL EXPERT

We have a diverse team of digital specialists, each bringing unique expertise to elevate your brand across all online platforms.

A LONG TRACK OF EXPERIENCE

Thrive in changing market conditions with a digital marketing partner that has helped businesses like yours succeed for decades.

HUNDREDS OF REVIEWS

Businesses across industries endorse MacroHype for simplifying digital marketing with turnkey solutions that grow your bottom line.

IN-HOUSE TECHNOLOGY

Boost your marketing ROI with our all-in-one platform, featuring toolkits for SEO, PPC, reporting, and more.

What Do Our Programmatic Advertising Services Include?

If you’re looking for a seamless online ad management solution, MacroHype’s programmatic advertising services are here to help. Our offerings include:

Creation of Ad Creative

Along with precise positioning and targeting, we excel in crafting ad creatives that captivate and convert your target audience. Our variety of ad sizes and formats addresses different audience preferences, and our talented designers produce visually striking ads that drive clicks.

Google Analytics Integration and Goal Tracking

We’ll take care of monitoring your ad performance and making the necessary optimizations to ensure your programmatic ads are as effective as possible. Relax and enjoy the benefits of premium programmatic advertising without any effort on your part.

Custom Ad Targeting

With the goal of connecting you to your ideal audience, our ad services offer targeting options customized by:

Demographics
Geo-location
Age
Gender
Interest
Education level
Related website interests
Behavior
Mobile device and carrier
And more

You can also leverage B2B targeting through:

Position/Title
Industry
Company
Company size
Company location

Our advanced targeting helps you save costs by avoiding ads to disinterested individuals, ensuring that leads benefit from personalized ad experiences.

Strategic Bid Management

At MacroHype, our aim is to optimize your budget effectively and ensure every dollar counts. With our programmatic advertising services, you’ll receive meticulous bid management. Our team of advertising specialists monitors your ad performance closely, making timely adjustments to maximize your budget.

We assist in identifying your highest-performing ads and offer recommendations on how to allocate your programmatic ad budget wisely, ensuring you achieve the highest return on investment (ROI) possible.

Data-Powered Programmatic Advertising Services

At MacroHype, we leverage advanced CRM systems to enhance our clients’ digital presence. Our strategic use of CRM technology empowers PPC clients to take back control of their paid advertising targeting, while enhancing tracking and ROI reporting.

Call Tracking for Paid Channels

Showcase documented success in generating phone leads through paid ad campaigns.

Record calls for training, research, or quality review purposes.
View call analytics and AI-driven conversation analysis directly within the main dashboard.
Monitor and pinpoint calls that originate from specific channels, mediums, or campaigns.

Quick, Customizable Landing Pages

Boost your lead conversions with seamless and engaging landing pages.

Design customized landing pages optimized for all devices.
Select from full access or do-it-for-me options, with support from our web design team.
Easily launch landing pages using CRO-approved templates.

Precision-Targeting Across Devices

Enhance ROI by training algorithms with precise lead data.

Improve ad targeting with qualified lead and customer data.
Reduce your cost per acquisition (CPA) with effective ad campaign management.
Reach qualified users across all devices with programmatic advertising.

Trusted By Industry Leaders

Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.

Your Search for Customized Programmatic Advertising Services Ends Here

Still unsure if programmatic advertising is right for you? Discover the top three benefits of programmatic advertising specifically tailored for businesses like yours.

Greater Ad Control Helps You Reach Qualified Leads

Programmatic advertising is crafted to connect you with a precise audience, ensuring your ads reach the right people at the right time. These highly targeted ads utilize factors such as demographics, time of day, and websites visited to maximize your advertising potential.

Extra Precision Saves Money and Drives Growth

It's a win-win — you avoid spending money on the wrong audience, and leads benefit from ads tailored to their specific needs and interests. The precision of programmatic advertising not only saves you money but also drives business growth.

Streamlined Ad Buying Saves You Time

Programmatic advertising, driven by automated, real-time bidding, saves you time and improves your results. Say farewell to manual bidding and embrace programmatic ad services for hassle-free outcomes that align with your advertising budget.

Real-Time Insights Help You Make Money Moves

When launching programmatic ads, you can track real-time performance. From impressions to clicks, monitor how your ads are performing instantly and make adjustments to optimize results for your business.

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Start your business growth with MacroHype Today!

Addressing Major Obstacles For Businesses

Universal Relocations collaborated with MacroHype to revamp their website and boost online visibility, aiming to attract more customers and provide a seamless user experience.

Partnering with MacroHype for our website redevelopment has been transformative. The new site is both visually appealing and highly functional, making it easier for our customers to find what they need. Since launch, we've seen a significant boost in web traffic and user engagement.

4x Increase in web traffic and user engagement

Permietc teamed up with MacroHype to improve their search engine presence, with the goal of drawing in relevant visitors and generating leads for their business.

"We’ve seen a significant increase in our web traffic and our marketing-qualified leads have grown considerably. Moreover, the results delivered by MacroHype's PPC team have been exceptional."

2x Increase in website traffic and leads

When Xbody Health Wellness & Spa wanted to expand their client base, they teamed up with MacroHype. Learn how our partnership helped them extend their reach and achieve impressive outcomes.

"Our spa has seen considerable growth, which has improved our reach to both existing and new clients in the community. MacroHype has played a key role in this achievement, significantly boosting our revenue in a short time."

2x Revenue in six months

Unlock Significantly Higher Marketing ROI with MacroHype’s Programmatic Advertising Services

MacroHype

Thorough analysis of your business goals, industry landscape, and competitors.
Access to CRM for optimizing, measuring, and reporting on ROI.
In-house project management software, 24/7 support desk, and a direct client phone line.
A dedicated account manager works closely with a team of over 50 digital marketing experts.

In-House Marketing

One or two team members struggling to keep up with the rapid changes in marketing.
Analytics suite designed to assess and enhance campaign performance.
S.M.A.R.T. goals with limited resources for execution.
Reporting challenges causing project delays and increased costs.

Typical Marketing Agency

A dedicated account manager will handle strategy and require your support with implementation solutions.
Third-party tracking and analysis with subscription fees transferred to you.
Standardized checklists and solutions provided for optimizing your campaigns.
Consistent support, although reliability may vary during account issues.

Programmatic Ads vs. Traditional Pay-Per-Click (PPC) Advertising

Curious about the differences between programmatic ads and traditional paid advertising? Here are a few key distinctions between programmatic and traditional media buying.

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Overview

It’s important to note that programmatic advertising is a type of PPC. However, unlike traditional PPC, programmatic advertising focuses on targeting a specific audience rather than just buying a particular ad space.

Bidding

Unlike traditional search ads, which rely solely on a bidding model, programmatic ads use real-time bidding and allow you to set a minimum price with specific partners. Additionally, programmatic ads provide the option to work with a fixed CPM cost for direct deals.

Ad Setup and Implementation

Traditional search advertising campaigns demand meticulous attention to detail to maximize impact while minimizing investment. Errors in bid entry and monitoring can lead to substantial wasted ad spend.

In contrast, while programmatic ads also require careful management, their automated bidding and daily spend limits help optimize your budget and deliver better results.

Errors in bid entry and monitoring can lead to substantial wasted ad spend.

In contrast, while programmatic ads also require careful management, their automated bidding and daily spend limits help optimize your budget and deliver better results.

Key Metrics

Traditional PPC campaigns usually emphasize click-through rate (CTR), which impacts quality score and ad costs. Generally, a higher CTR results in a lower cost per click.

In contrast, programmatic ads focus on viewability rather than CTR, as a high CTR can sometimes signal fraudulent traffic. Viewability measures the percentage of users who actually see your ads.

FAQs About Programmatic Advertising Services

What is programmatic advertising?

Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

Unlike traditional methods, programmatic advertising focuses on targeting a specific audience rather than a particular ad placement. This advanced targeting helps your business connect with highly qualified leads, boosting conversions and revenue.

Though programmatic advertising may seem complex, the automated process happens in milliseconds, providing significant time and cost savings.

What is programmatic ad technology?

Programmatic ad technologies, driven by AI, automate the ad buying process and deliver relevant ads within milliseconds:

Demand-Side Platforms (DSPs): Facilitate ad space purchases through ad exchanges like Google Ad Manager, integrating advertising inventory from various publishers.
Supply-Side Platforms (SSPs): Allow publishers to offer and manage ad space for advertisers looking to purchase.
Data Management Platforms (DMPs): Help organizations collect and utilize user data for digital marketing and programmatic advertising efforts.

How does programmatic advertising work?

With a basic understanding of programmatic ad tech, let’s explore how programmatic ads work:

A user visits a website participating in programmatic advertising, initiating the automated ad process.
The site publisher sends details of available ad space to a supply-side platform (SSP).
The SSP analyzes the user’s cookies to gather demographic and interest information to deliver a relevant ad.
The demand-side platform (DSP) reviews the data from the SSP and assigns a value to the user’s ad impression.
The DSP places a bid through real-time bidding.
The SSP evaluates all bids and selects the highest one. Note: You’ll never pay more than your maximum bid.
The SSP serves the ad to the user.

Although this process may seem complex, it is fully automated and occurs in milliseconds, seamlessly behind the scenes.

If programmatic advertising still feels overwhelming, don’t worry. MacroHype is here to guide you every step of the way.

How do MacroHype programmatic advertising services work?

Now that you understand the basics of programmatic advertising, here’s how our programmatic ad services work:

1. Your company aims to boost sales of products or services.
2. You collaborate with MacroHype, a leading provider of programmatic ad services.
3. We create highly customized programmatic ads that leverage real-time data to target consumers based on demographics, location, interests, behavior, time of day, device usage, and more.
4. Our programmatic ads use automated bidding to secure digital ad space on the websites your audience frequents.
5. Your targeted audience views personalized ads tailored to their needs and behaviors.
6. Enjoy enhanced conversions, sales, and revenue while we manage the ad process for you.

By choosing MacroHype as your programmatic ad partner, you ensure a smooth advertising experience, allowing you to focus on your core business activities.

What are the top programmatic advertising platforms I can use?

Here’s the information presented in a list format:

TradeDesk: Focuses on data-driven campaigns to maximize revenue by leveraging customer data for targeted ad placements.

MediaMath: An omnichannel DSP that simplifies advertising across various channels using intelligent ad tech and leveraging customer data for broader reach.

Adobe Advertising CRM: Enables running diverse ad types (CTV to display) and integrates data management across platforms for effective ad campaigns.

AdRoll: Specializes in programmatic ads targeting the right audience with tailored messages and full-funnel advertising capabilities.

Pubmatic: Another omnichannel DSP offering features like CTV and video ads to effectively target and reach the desired audience.

Get Started with Programmatic Advertising Services from MacroHype

Ready to leverage the benefits of a precisely targeted and efficient advertising process? In the past 13 years, we’ve driven substantial revenue growth for our clients. Our results-oriented approach to advertising will help you maximize conversions and revenue. Partnering with our programmatic advertising company will set your business on the path to significant growth!

MacroHype boasts thousands of rave reviews for our transparency, communication, and exceptional results.

MacroHype Rating

4.9/5

Based On Over 600 3rd Party Reviews