PPC Management Services for Amazon: Lower Your ACoS
Maximize your Amazon sales with MacroHype’s PPC management. Our customized, data-driven strategies are designed to reduce Advertising Cost of Sale (ACoS), increase revenue, and expand your market presence. Let us enhance your Amazon advertising performance.

A LARGE TEAM OF DIGITAL EXPERT
We have a diverse team of digital specialists, each bringing unique expertise to elevate your brand across all online platforms.
A LONG TRACK OF EXPERIENCE
Thrive in changing market conditions with a digital marketing partner that has helped businesses like yours succeed for decades.
HUNDREDS OF REVIEWS
Businesses across industries endorse MacroHype for simplifying digital marketing with turnkey solutions that grow your bottom line.
IN-HOUSE TECHNOLOGY
Boost your marketing ROI with our all-in-one platform, featuring toolkits for SEO, PPC, reporting, and more.
What's Included in Our PPC Services for Amazon?
Sponsored Brands

Partner with MacroHype for Amazon PPC management and harness the effectiveness of Sponsored Brands ads. Our experts design campaigns that showcase multiple products, targeting potential customers during relevant searches. These impactful ads often outperform traditional e-commerce advertising, driving higher conversion rates and maximizing your return on investment in the Amazon marketplace.
Sponsored Product Ads

Our Amazon PPC specialists create and manage Sponsored Product Ads, each focusing on individual items to attract shoppers during relevant searches. These ads are highly effective in driving sales per click, and our expert oversight ensures your campaigns achieve maximum profitability. We continually optimize your ads to enhance visibility and return on investment in the competitive Amazon marketplace.
Product Display Ads

Our Amazon PPC specialists design and manage targeted Product Display Ads that highlight individual items. These ads reach potential buyers through relevant searches, Amazon’s promotional emails, and alongside similar products. We strategically position your offerings to boost visibility and drive conversions effectively.
Dedicated Marketing Specialist for Amazon

Our experienced Amazon PPC experts leverage extensive industry knowledge and proprietary strategy tools to manage high-performing campaigns. This expertise ensures your PPC efforts exceed sales targets and fully capitalize on your potential in the Amazon marketplace.
In-Depth Keyword Research

By utilizing advanced tools and our team’s expertise, we perform comprehensive keyword research for your products. This includes analyzing search volume, competition, and cost-per-click metrics to pinpoint high-value targets. We also implement strategic negative keywords to fine-tune your campaign, enhancing performance and reducing your Advertising Cost of Sale.
Automatic and Manual Campaign Management

We use a dual approach to Amazon PPC, managing both automatic and manual campaigns for the best outcomes. Our team carefully adjusts your advertising strategies and bids, concentrating on each component to maximize your return on investment and reduce your Advertising Cost of Sale.
Competitive Analysis

Our team performs regular competitor analyses to discover new advertising strategies and enhance your PPC campaigns. By examining rival product listings and ads, we refine our keyword strategies and identify prime opportunities for your ad copy. This proactive approach boosts your sales and helps you capture market share from competitors, ensuring sustained growth in the Amazon marketplace.
Subscribe and Save Recommendations

We enhance your sales by recommending your products for Amazon Subscribe and Save. This program generates recurring orders, creating a reliable revenue stream that you can reinvest into your PPC campaigns.
Lightning Deals, Coupon, and Promotion Management

Our all-encompassing Amazon PPC services include managing Lightning Deals, promotions, and coupons. We strategically schedule these offers to take advantage of high-traffic shopping periods, ensuring your products capture attention during peak sales events. This approach maximizes each opportunity to drive new sales and enhance your market presence.
Ready to lower your Advertising Cost of Sale and elevate your Amazon performance? Our team of expert PPC consultants is ready to develop a customized, data-driven campaign that aligns with your business goals. Contact us today to explore how we can optimize your Amazon advertising strategy and drive sustainable growth.



















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Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.












Your Search for PPC Services for Amazon Stops Here
When your company teams up with MacroHype, you:
Get a Team of PPC Experts
Unlike many other advertising firms, our team consists of Amazon PPC specialists who bring extensive expertise and a genuine passion for the platform. They design and execute campaigns that outperform the competition and work closely with you one-on-one, ensuring a consistent and personalized approach to managing your Amazon PPC efforts.
Receive a Personalized PPC Strategy
In digital marketing, generic strategies often miss the mark. Our Amazon PPC specialists create custom-tailored campaigns designed specifically for your business, products, and objectives. We invest time in understanding your unique needs, ensuring your campaign achieves the best possible results.
Get a Long-Term, Dedicated Marketing Partner
We are committed to your business’s success, and our track record proves it. Our Amazon PPC services are designed to deliver consistent results, helping companies achieve their goals. This dedication is why our clients choose to work with us year after year.
Receive Transparent Prices
Our commitment to transparency has been a cornerstone of our approach for over 13 years. We ensure that all our pricing and deliverables are available online, providing you with the clarity needed to make informed decisions for your business.
Deliver Results that Power Business Growth
With our extensive expertise and deep understanding of Amazon, we deliver a competitive advertising strategy that drives product orders and meets shopper needs effectively.
Grow Your Bottom Line
At MacroHype, we focus on maximizing your ROI for Amazon PPC campaigns by optimizing your budget and product listings while working to lower your ACoS, ultimately driving more revenue.
Get a Free Quote
Start your business growth with MacroHype Today!



















Unlock a Significantly Greater Marketing ROI with MacroHype Award-Winning PPC for Amazon Team
MacroHype
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A dedicated account manager, supported by a team of over 50 digital marketing experts.
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Access to CRM tools for optimizing, measuring, and reporting ROI.
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In-depth analysis of your business objectives, industry landscape, and competitive environment.
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In-house project management tools, round-the-clock support, and a dedicated client communication line.
In-House Marketing
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A small team grappling with the fast pace of marketing advancements.
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An analytics suite for evaluating and improving campaign performance.
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S.M.A.R.T. goals with constrained resources for execution.
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Reporting issues causing project delays and budget inefficiencies.
Typical Marketing Agency
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Dedicated account manager focused on strategy, with your involvement needed for execution.
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Third-party tracking and analysis services, with associated subscription costs passed on to you.
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Generic checklists and solutions for optimizing your campaigns, which may not address specific needs or deliver tailored results.
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Regular support that may become unreliable during critical issues with your account.
Why Use PPC Management Services for Amazon?
If you’re thinking about investing in PPC management services for Amazon, now is the time to act. Businesses are allocating significantly more to Amazon’s advertising options, underscoring the need for a combined strategy of SEO and PPC for success on the platform.
Why else should you consider PPC services for Amazon?
1. Decrease Your ACOS

As an Amazon seller, maintaining a low ACoS is essential for the success of your advertising campaigns, especially with Amazon Sponsored Products ads. High sales alone can be offset by a high ACoS, impacting your profitability.
This is where our advertising agency for Amazon comes in.
Utilizing our expertise we identify and analyze high-value keywords with low CPC to optimize your campaigns and improve your ROI.
2. Increase Your Product Orders

With Amazon driving a significant portion of all online sales, establishing a presence on the platform is crucial for ecommerce businesses. Investing a portion of your marketing budget in Amazon advertising can help you capture a larger share of these sales.
PPC advertising can effectively boost orders for a range of products, including:
– New arrivals
– Seasonal items
– High-selling products
Our Amazon PPC specialists will collaborate with you to select the best products to promote. Depending on your business goals, you may choose to advertise your entire product line to maximize your return on investment.
3. Improve Your Brand Awareness

With our PPC services for Amazon, you can effectively promote your business and its products across the platform. Your brand will gain visibility through targeted appearances in relevant search results and product listings, making it easier for shoppers to discover what you offer.
Even if you don’t sell physical products on Amazon, there’s still value in advertising on the platform. Major companies like Verizon, Geico, and AT&T use Amazon to promote their services alongside related products because Amazon has become a central hub for online shoppers.
Investing in an ongoing PPC campaign on Amazon not only boosts brand awareness and sales but also provides immediate and long-term returns. Plus, enhanced brand visibility on Amazon can positively impact your broader digital marketing efforts, including on social media.
4. Grow Your Market Dominance

Our PPC management services for Amazon are crafted to enhance your market presence. By increasing sales, brand awareness, and online visibility, we help your business and products stand out as the top choice for shoppers. This can lead to substantial positive outcomes for your company, including:
- Launching a new product line
- Creating new positions within your organization
- Expanding to new locations for manufacturing, processing, or product development
With this kind of growth, your business can establish itself as a major player in its industry.
5. Enhance Your SEO Strategy for Amazon

To achieve optimal results on Amazon, it’s crucial to have both SEO and PPC strategies. Why? Without effective SEO, your products might miss out on the Buy Box, and without winning the Buy Box, you can’t advertise your products on Amazon.
That’s why we advocate for integrating both PPC and SEO services for Amazon. This combined approach enhances your digital marketing efforts, making your business more competitive and improving your return on investment.
6. Reach Your Target Shopper

More than half of shoppers start their product searches on Amazon. For businesses not utilizing Amazon, this represents a significant missed opportunity and a sizable gap in the marketplace.
By integrating both SEO and PPC strategies for Amazon, your company can effectively engage with these target shoppers. This approach not only drives sales to your Amazon store but also enhances your market competitiveness and overall profitability.
FAQs About PPC Services for Amazon
Amazon PPC services help make your product more visible, bring more visitors to your product pages, and increase sales by showing your ads to the right people. These services include experts managing your Amazon ads by checking, improving, and tracking them to get better results. PPC experts use tools like keyword research and bidding strategies to adjust your ads, making sure they reach the right people and help increase sales.
An Amazon PPC management service helps you create successful ads, like sponsored product ads, sponsored brand ads, and sponsored display ads. These ads are designed to target customers who are most likely to buy your products, while also keeping your ad costs low and improving your cost per click (CPC). At MacroHype, we provide comprehensive PPC strategies for Amazon sellers, focusing on keyword bids, bids based optimization, and keyword research to tailor your campaigns effectively to your business objectives.
The cost of Amazon PPC services can change based on the market you’re targeting, the size of your campaign, and the agency you pick. Amazon sellers usually set a monthly budget for ads, which is then adjusted to improve brand awareness and boost sales. Some agencies charge a flat fee, while others may work on a percentage of your total ad spend. Knowing the needs of your campaign and choosing the right Amazon PPC plan can help you get a good return on your investment.
An Amazon PPC specialist focuses on executing effective, sales-driving campaigns on Amazon. Their main responsibilities include keyword research, refining keyword bid strategies, optimizing ad types, and managing sponsored product ads. These experts also track how your campaigns are doing, changing ad bids and making adjustments to improve results. Whether it’s a sponsored product or display ad, they make sure your Amazon PPC ads perform at their best.
Absolutely, Amazon PPC is a valuable investment!
When it comes to driving sales and growing your business, Amazon PPC is an invaluable tool. It gives you full control over your ad budget and focuses on the best campaigns to attract the right customers. With the help of an expert Amazon PPC team like MacroHype, you can create ads that reach your ideal customers. Our team knows how to make customized campaigns with the best keywords, bids, and strategies to get the most value from your investment.
Amazon Sponsored Product Ads are a form of Amazon digital PPC that targets potential buyers through sponsored product campaigns. These ads show up in easy-to-see places on search results and product pages, putting your products in front of shoppers looking for similar items.
When customers click on the ad, they go straight to your product page. At MacroHype, we focus on managing Amazon PPC and creating custom ads to help you reach the right customers, improve your conversion rate, and increase sales. Our experience helps your products stand out in a crowded market, reduce your cost per click (CPC), and make your Amazon PPC campaigns work better.
Amazon PPC allows you to gain brand awareness and drive targeted traffic to your product listings, which can result in more sales. Amazon Sponsored Product Ads can make your products appear in prominent spots on Amazon, helping more customers see them. By finding the right keywords and changing bid amounts, we can adjust your Amazon PPC campaigns to target the right people and get the best results.
Tracking performance is a key element in Amazon PPC management. Key metrics to monitor include cost per click (CPC), conversion rates, and total ad spend. These indicators will help you determine the effectiveness of your campaigns.
If your campaigns are performing well, you’ll notice improvements in these areas. At MacroHype, we provide live reports so you can monitor your Amazon PPC campaigns and make better choices to improve your results.
A keyword bid is how much you’re ready to pay every time someone clicks on your Amazon PPC ad that uses that keyword. The bid-based system determines your ad’s placement in Amazon search results. A higher bid can help your ad show up in a better spot, but it’s important to manage your ad spend so you get the best value for each click. With the right keyword research and optimization strategies, you can maximize your conversion rate while keeping costs under control.
Amazon Sponsored Brand Ads are a type of digital PPC that focuses on promoting your brand rather than individual products. These ads typically appear at the top of search results and can feature multiple products under your brand. They help increase brand awareness and are a great way to reach customers who are in the discovery phase of their shopping journey. Unlike sponsored product ads, which promote individual items, sponsored brand ads highlight your entire brand, making them ideal for companies looking to expand their reach.
To optimize your Amazon PPC ads, start by focusing on high-performing keywords and regularly monitor their performance. Use keyword research tools to find the most relevant and profitable keywords for your products. Adjust your keyword bids based on performance and optimize your ad types (like sponsored product ads or sponsored brand ads) to target the most appropriate target audiences. With a strategic approach to Amazon PPC management, you can reduce cost per click (CPC) while maximizing conversion rates.
Both Sponsored Product Ads and Sponsored Display Ads are types of Amazon digital PPC ads, but they serve different purposes. Sponsored Product Ads promote individual products in search results, driving traffic straight to product pages. Sponsored Display Ads help build brand awareness and target customers who have already shown interest in your brand or similar products. You can use both types of ads depending on your campaign goals.
MacroHype provides expert Amazon PPC management services tailored to your business goals. We help set up your Amazon PPC ads and keep improving your sponsored product and brand ads. Our team uses keyword research and bidding strategies to ensure your ads reach the right customers, boost conversions, and stay affordable. With our expert approach, you can expect to see improved brand awareness and higher sales over time.
Setting a budget for your Amazon PPC campaign involves determining how much you’re willing to spend each day or month. You should consider factors such as your product’s competition, target audience, and desired conversion rate. Start with a moderate budget and gradually adjust it based on the performance of your sponsored product ads. An effective Amazon PPC management strategy includes regular reviews of your budget allocation and adjustments to ensure you’re maximizing your ad spend for the best results.
Yes, one of the key benefits of Amazon PPC is its ability to target specific customers. With keyword research tools and bids based strategies, you can fine-tune your Amazon PPC ads to reach the right target audiences. This includes targeting by demographics, interests, previous purchase behaviors, or search intent. Sponsored product ads and sponsored brand ads allow for this level of customization, ensuring your ads appear in front of the most relevant customers.
Amazon Sponsored Display Ads help increase brand awareness and target customers who have interacted with your brand or similar products. These ads appear on Amazon product pages, customer reviews, and even on other websites in Amazon’s ad network. Sponsored Display Ads help you reconnect with potential buyers, improving your chances of conversion and boosting product visibility beyond Amazon.
Keyword research tools are crucial for identifying the most effective search terms to target in your Amazon PPC ads. These tools help you find keywords that are relevant to your product and have high search volume, driving more traffic to your listings. By choosing the right keywords for your sponsored product and brand ads, you can improve your conversion rate and lower your cost per click (CPC), making your ads more cost-effective and boosting your return on investment.
A successful Amazon PPC campaign generates lots of sales while keeping ad costs low. A good campaign has high click-through rates (CTR), lots of sales (conversions), and can grow without wasting money. Managing Amazon PPC means regularly updating your ads, like sponsored product ads, to use the best keywords and reach the right customers.
To lower your cost per click (CPC) while keeping your ads effective, focus on adjusting your keyword bids and making your ads more relevant. Use keyword research tools to find keywords that convert well but cost less, and add them to your sponsored product or brand ads. Additionally, regularly monitor your campaigns to ensure your ad types are performing at their best. At MacroHype, we help our clients optimize bids and refine campaigns to drive better results at a lower cost.
The key difference between Amazon PPC (Pay-Per-Click) and traditional advertising lies in their targeting precision, performance measurement, and cost control. Amazon PPC ads are keyword bid-based, allowing advertisers to target specific audiences actively searching for products related to their offerings on Amazon. This level of targeting ensures that ads reach a more relevant audience, increasing the likelihood of conversions.
In contrast, traditional advertising methods like TV, radio, or print ads reach a broad audience but lack the precision that Amazon PPC offers. With traditional ads, it’s difficult to directly track the effectiveness of the ad campaign, and advertisers cannot adjust targeting based on audience behavior or preferences.
Furthermore, traditional advertising can often be expensive with less control over the spend. Amazon PPC, on the other hand, allows advertisers to track real-time performance data, including click-through rates and conversions, offering greater control over costs. This enables advertisers to optimize campaigns based on performance, ensuring that ad spending aligns with their ROI goals.
Improving the performance of your Amazon Sponsored Brand Ads requires a combination of creative optimization, strategic keyword selection, and regular performance analysis. To begin with, refine your ad design by experimenting with the headline, product images, and messaging to ensure that they resonate with your target audience. A compelling headline and high-quality, clear product images are crucial in capturing attention.
Additionally, make sure the products you promote align with what customers are actively searching for and are presented in a way that highlights their unique value propositions. Setting competitive bids for relevant keywords will also enhance your chances of gaining visibility. Regularly testing and tweaking your ads—by adjusting your keywords, bid amounts, and design elements—will help you determine the most effective combination that drives the best results. Keep in mind that ongoing optimization is key to maintaining strong performance.
At MacroHype, we specialize in creating high-performing sponsored brand ads tailored to your brand’s goals, helping to increase brand awareness, drive sales, and maximize ROI.
Tracking the right metrics is essential to gauge the success of your Amazon PPC campaigns and refine your strategies over time. The primary metrics to monitor include:
- Click-Through Rate (CTR): This shows how often people click on your ad after seeing it. A higher CTR suggests that your ad is appealing and relevant to your target audience.
- Conversion Rate: This metric measures the percentage of clicks that result in a sale. A high conversion rate means that your ad is not only attracting clicks but also converting those clicks into actual purchases.
- Cost Per Click (CPC): CPC indicates how much you pay for each click on your ad. Monitoring CPC helps you assess whether you’re staying within budget and if your keyword bids are competitive enough.
- Total Ad Spend: This tracks the total amount you’ve spent on your Amazon PPC ads. Keeping an eye on ad spend is critical for budgeting and determining how much you’re investing in each campaign.
- Return on Ad Spend (ROAS): ROAS is one of the most important metrics, as it measures the revenue generated for every dollar spent on ads. A positive ROAS indicates that your ads are effectively generating profit.
- Impressions: Tracking how often your ad is shown helps you understand the reach of your campaign. If your impressions are low, it may suggest that your bids or targeting need to be adjusted.
- ACoS (Advertising Cost of Sales): ACoS helps you measure how much you’re spending on ads relative to the revenue you’re generating. A lower ACoS is typically better, as it means you’re spending less to generate each sale.
By continuously analyzing these metrics, you can adjust your Amazon PPC strategy—whether it’s optimizing your keyword selection, tweaking bids, or refining your ad copy—to improve overall campaign performance and maximize your return on investment. Regular optimization and close monitoring are crucial to ensure your ads remain competitive and effective in driving both traffic and sales.
Increase Your Ecommerce Sales with Ad Management Services for Amazon from MacroHype
Boost your Amazon revenue with our PPC services, including Sponsored Products. We provide regular reporting, a dedicated account manager, and proactive bid management to enhance your advertising performance. Request a proposal today!
Competing on Amazon requires more than effective SEO—it also needs a robust pay-per-click (PPC) strategy. Paid ads capture a significant portion of clicks on Amazon, showcasing the potential opportunity you’re missing if you’re not utilizing this powerful tool.
MacroHype can help you maximize your earnings. With extensive experience managing diverse ad campaigns, we are a leading choice for businesses aiming to grow their online presence and drive success through digital advertising.
Decrease Your ACoS with PPC Services for Amazon
MacroHype is a global leader in Amazon marketing and advertising. Our award-winning services, industry-leading technology, and hands-on approach not only enhance your sales on Amazon but also expand your market presence on the world’s largest ecommerce platform.
Ready to reduce your ACoS, boost your sales, and collaborate with our experienced team for Amazon advertising? Reach out to us online or give us a call to discover more about our PPC services for Amazon and receive a free custom quote!
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