A guestographic is a blog post or article that is written by a guest author, usually an industry expert or influencer, and published on someone else’s website. Unlike sponsored posts that explicitly promote a product or company, a guestographic aims to provide value to readers by sharing meaningful insights, experiences, or advice from the author.
Why Host a Guestographic?
There are a few key reasons a website owner may want to host guestographics:
Bring Expertise and Authority
A guest writer likely has deep knowledge or influence in their field. Hosting their content immediately makes your site more authoritative on those topics. Readers see you as a trusted source for expert information.
Gain New Perspectives
Your own blog only represents your viewpoints. Guest posts allow new perspectives, diversity of thought, and debate. This engages readers and shows your site as a platform for industry discussions.
Expand Your Reach
Experts normally have their own audience. By hosting them, you gain exposure to their followers – many new potential readers for your content. Some guest writers may link to your site from theirs too, spreading awareness.
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What Are the Benefits for Guest Writers?
Contributing isn’t one-sided. As the author, you also stand to gain:
Grow Your Influence
Writing for others’ sites enhances your reputation and authority. You demonstrate thought leadership on those topics and sites, making you a go-to industry voice.
Connect With New Audiences
Every website you guest post for exposes your ideas to fresh readers. You rapidly widen your audience without creating new content. Links back to your site also drive interested traffic.
Enjoy Free Promotion Opportunities
Guest posting trades content for visibility. As long as you provide value for readers with your insights, you earn promotional opportunities – whether through author bios, links, or social media cross-promotion.
Key Elements of a Strong Guestographic
To deliver maximum value for the hosting site and its readers, guestographics should:
Provide Truly Useful Insights
The primary objective is to educate on topics that interest the audience, not self-promotion. Share tested strategies, data, or forecasting – don’t just say how great your company is.
Feel Native to the Site
Understand the blog before agreeing to write. Study their content style, voice, topics, keywords, length, and more. Writing should feel cohesive.
Follow Guidelines
Every blog has editorial guidelines for contributor content regarding links, images, keywords, length, etc. Follow them closely! Non-compliant posts risk rejection.
Include a Relevant Author Bio
Your bio shouldn’t read like an ad. Keep it concise and highlight credentials specifically relevant to the article topic that signal your expertise to readers.
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Finding Guest Posting Opportunities
Securing opportunities simply requires identifying sites accepting contributor stories within your niche and pitching effectively:
Use Google to Research Sites
Searching keywords like “your industry” write for us” or “accepting guest posts” in Google or other search engines.
Check Website Guidelines
Before pitching any site, read their editorial guidelines thoroughly. Adhere to all their guest post policies.
Pitch Editors
Send a short, tailored email pitch summarizing your proposed topic and credentials. Offer to send a draft upon approval.
Ultimately, guestographics aim to equally benefit authors, publishers, and readers by providing insider expertise. As long as your post delivers genuine value, obscures self-promotion, and meets content guidelines, securing opportunities is straightforward. Become an industry thought leader through contributing topical and insightful guest content.
