In today’s digital landscape, marketing automation is essential for brands looking to streamline workflows, target prospects more accurately, and get the most bang for their buck. With so many options on the market, however, it can be tricky to determine which platforms are right for your business. To help, we’ve put together this list of 15 must-have marketing automation tools for 2023 and beyond. Whether you’re just starting out or looking to upgrade, these platforms offer user-friendly interfaces, robust feature sets, and proven performance. Let’s dive in!
Top 15 Marketing Automation Tools
Marketing automation helps manage repetitive tasks, unite data, and create highly personalized engagements across channels. With the right platform, marketers can focus on strategy while streamlining day-to-day operations. For best results, consider pairing your software with specialized marketing automation services.
1. HubSpot
Known for its comprehensive CRM and inbound marketing platform, HubSpot also offers a sophisticated native marketing automation tool. Users praise its easy-to-use workflows, email marketing and analytics capabilities, and stellar customer support.
2. Pardot
Acquired by Salesforce in 2012, Pardot offers top-tier B2B marketing automation tailored for sales teams. Robust features for lead scoring, email marketing, and campaign management make this a go-to for mid-market and enterprise organizations.
3. Marketo
A longtime leader in the marketing automation space, Marketo is ideal for B2B brands managing complex workflows. With extensive CRM integrations, real-time insights, and multi-channel campaign management, Marketo earns its reputation as a powerful (if pricey) marketing automation solution.
4. Omnisend
For ecommerce brands, Omnisend brings marketing automation tailored to shoppers’ journeys. With behavioral triggers, advanced segmentation, and robust integrations, it empowers brands to turn browsers into loyal customers.
5. ActiveCampaign
Trusted by over 150,000 businesses worldwide, ActiveCampaign combines email marketing automation with a feature-packed CRM. Its 500+ integrations, goal tracking, and automation make it a flexible marketing automation pick for small businesses.
6. Keap
Formerly Infusionsoft, Keap caters to solopreneurs and small teams with its intuitive automation builder. Packed with sales and marketing features, it helps lay the foundation for CRM and marketing operations.
7. Ontraport
With visual campaign builders, CRM, and email marketing, Ontraport is beloved for its versatility and newbie-friendliness. For under $200 per month, small businesses get marketing automation and analytics made simple.
8. Mailchimp
Known best for email marketing, Mailchimp also enables basic marketing automation with its “automation workflows.” Approachable pricing and pre-built integrations make this a solid entry-level choice.
9. Drip
For ecommerce brands, Drip focuses marketing automation squarely on driving repeat purchases and loyalty. Workflows tailored to cart abandonment, repeat orders, and referrals make this a compelling marketing automation tool paired with a robust ecommerce platform.
10. Autopilot
Autopilot stands out for its easy-to-build visual workflows and top-notch customer service. For B2B and enterprise organizations needing advanced automation coupled with ease of use and implementation, this is a rock-solid marketing automation choice.
11. GetResponse
Trusted by over a million businesses, GetResponse offers email marketing, landing pages, webinars, and straightforward automation capabilities. With decent affiliate management features too, it’s great for coaches, bloggers, and informational marketers needing marketing automation.
12. ConvertKit
Beloved by online course creators, membership site owners, and influencers, ConvertKit offers lightweight automation tailored to creators. With email marketing, landing pages, and simple tagging, it helps segment and convert audiences.
13. Campaign Monitor
Offering a generous free plan alongside more advanced paid options, Campaign Monitor makes professional email marketing highly accessible. For solopreneurs and indie brands needing a marketing automation stepping stone, it’s a great starting point.
14. Sender
One of the newest players in the marketing automation space, Sender offers both B2C and B2B options tailored to enterprise brands. With advanced segmentation, quality lead management, and robust analytics, it aims to unify siloed marketing data.
15. Customer.io
For marketers needing pro-level behavioral tracking and segmentation, Customer.io is a top marketing automation choice. With event tracking and machine learning capabilities, this platform excels at creating hyper-targeted, personalized experiences.
When comparing marketing automation platforms, be sure to consider factors like your budget, use case, integrations, ease of use, and scalability. The right tool can supercharge your campaigns and unite your marketing data in one place. With this list of 15 highly-rated options, you can confidently select automation technology tailored to your brand’s unique needs.
