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How to Create SEO Friendly URL Structure

SEO Friendly URL structure

Creating SEO-friendly URLs is an essential part of any search engine optimization strategy. URLs are the first thing search engines see when crawling your site, so optimizing them makes it easier for search engines to understand your content. Plus, optimized URLs enhance the user experience by being more readable and memorable.

Why URL Structure Matters for SEO

URLs serve two critical functions - helping search engines understand your content and helping users navigate your site. An effective URL structure does the following:

  • Describes the page content - The URL should summarize the page content using relevant keywords. This helps search engines understand what the page is about.

  • Creates hierarchy - Structuring URLs to show site hierarchy aids navigation and indicates to search engines which pages are most important.

  • Is readable - Concise, logical and human-readable URLs are easier for users to understand and remember.

So optimizing your URLs is crucial both for SEO and usability.

Best Practices for Creating SEO-Friendly URLs

Follow these best practices when structuring URLs for better SEO and user experience:

Use keywords in URLs

Include your target keywords in URLs where possible.

For example:

This tells users and search engines that the page is about digital marketing services.

Keep URLs short and simple

Shorter, simpler URLs are easier to read and remember. Try to:

  • Keep URLs under 100 characters

  • Use hyphens (-) instead of underscores (_)

  • Omit unnecessary words like "category" or "tag"

  • Avoid excessive punctuation

For example:

is better than:

Create logical hierarchy

Structure URLs to reflect the logical hierarchy of your site. Important pages should have short URLs closer to the root domain.

For example:

Use dashes for word separation

Use hyphens (-) instead of underscores (_) to separate words in URLs. Hyphens are more readable for users.

Avoid stop words

Omit common stop words that don't add value like "a", "an", "the", or "and" from URLs.

For example:


Avoid special characters

Stick to letters, numbers, underscores (_) and dashes (-). Avoid symbols like &, % or #.

Use lowercase letters

Use only lowercase letters in URLs - they are easier to read.

Don't use dates or version numbers

Avoid including dates, versions or other time-specific details that would require updating the URL later.

Maintain URL consistency

Be consistent with URL structures across your site. Don't use different formats or capitalization arbitrarily.

Common URL Structures

Here are some of the most common practices for structuring URLs for pages and categories:

Page URLs

  • Homepage URL -

  • About Us Page -

  • Contact Us Page -

  • Blog Post -

  • Category URLs

  • Root level category -

  • Subcategory -

Location URLs

For local businesses:



Tips for Implementation

  • Create a URL structure guide for your site upfront and document your standards.

  • Enforce consistency - have a process for reviewing and approving new URLs.

  • Include target keywords naturally - keyword stuffing can hurt SEO.

  • Set up 301 redirects from old to new URLs to maintain SEO value.

  • Use URL rewrite functionality in your CMS or install a plugin.

  • Monitor URLs periodically and tweak them if needed.

Creating semantic, hierarchical, SEO-friendly URLs is crucial for discoverability, usability and ranking potential. By following best practices in URL structure, you can help both users and search engines easily navigate and understand your site architecture.

SEO-Friendly URL structure enables higher click-through rates by enhancing user experience. With some strategic planning and optimization, your URLs can become an asset for SEO success.

Get Help from MacroHype's SEO Experts

If you need help optimizing your site's URL structure, the qualified SEO experts at MacroHype can assist. Our team can audit your existing URLs and implement best practices to boost SEO. Contact us today to take your URL strategy to the next level!


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