Instagram Reels are short, entertaining videos that can really grab attention if done right. With Reels being less than 60 seconds long, every second counts when trying to engage viewers.
The key is creating Reels with high quality, captivating visuals, smooth editing, and engaging audio. Choosing the right music, effects, and captions will also make your Reels stand out.
Follow this guide to learn how to create eye-catching Reels on Instagram step-by-step, along with tips to make your Reels grab attention.
Step-by-Step Guide to Creating Reels on Instagram
Here is a simple walkthrough to start making Instagram Reels:
1. Access the Instagram Camera
Open the Instagram app and swipe right from your feed to open the camera. You can also tap the + icon in the top left.
2. Toggle to Reels Mode
At the bottom of the camera screen, tap Reels to switch into Reels mode. This gives you access to Reels creative tools.
3. Record Clips
Tap and hold the capture button to record a video clip up to 60 seconds long. You can record multiple clips to edit together.
4. Add Music
Browse Instagram's audio gallery or use your own original sound by tapping the music icon. Trim the clip length as needed.
5. Apply Effects
Enhance your Reel with AR effects, filters, timers, counters and more using the creative tools.
6. Adjust Speed
Customize playback speed to create dramatic fast or slow motion effects that captivate viewers.
7. Set a Cover
Choose an eye-catching first frame from your clips for the cover by tapping the cover icon.
8. Add Text
Overlay engaging text captions, subtitles or commentary using the text tool. Get creative with fonts.
9. Rearrange and Trim Clips
Edit and reorder clips as desired by dragging and dropping along the timeline. Trim them as needed.
10. Preview and Share
Watch a preview of your finished Reel before posting it publicly or sending privately.
With these steps, anyone can start creating fun and polished Reels! Experiment to develop your own style.
The 10 Best Practices for Instagram Reels
Now that you know how to make Reels, here are some top tips for making reels that captivate audiences:
Film Vertical Videos
Instagram Reels are designed for mobile, so film clips vertically in portrait orientation. Use a 9:16 aspect ratio.
Use Good Lighting
Proper lighting improves video quality. Film during daytime or use artificial lighting to brighten shots.
Invest in a Tripod
Use a tripod or stabilizer so footage stays smooth and professional.
Pick an Intriguing Audio Track
The right background music or sound quickly grabs attention.
Showcase Visual Effects
Leverage Instagram's AR effects, filters and editing tools to enhance your Reels visually.
Use Relevant Hashtags
Include a mix of popular and niche hashtags so your audience can find your Reels.
Encourage Audience Interaction
Spark engagement by asking questions, running polls and requesting user submissions.
Collaborate with Others
Team up with aligned creators for cross-promotion and broader reach.
Post at Optimal Times
Analyze when your followers are most active online and schedule posts accordingly.
Check Reels Insights to identify your best content. Repost top Reels to maintain momentum.
Craft Captivating Reel Content
Here are more tips for creating compelling Reels content:
Film Dynamic Shots
Incorporate movement by turning the camera and shooting from different angles and distances.
Use Stylized Editing
Use quick cuts, transitions and other effects so clips flow together in an engaging sequence.
Showcase Your Skills
Display your talents, hobbies or products in action to grab interest.
Use Eye-Catching Text
Blend in animated text like subtitles, captions, and lyrics.
Feature People and Characters
Human and animal faces naturally capture attention. Show emotion.
Tell a Complete Story
Have a clear beginning, middle, and end to your narrative. Leave viewers wanting more.
Craft Captions that Complement Your Reel
Writing snappy, compelling captions completes your Reel. Use captions to:
Ask questions to spark discussion
Share engaging stats and facts
Give clear calls-to-action
Strategically use hashtags and tags
Add funny or quirky commentary
Continue your story from the video
Use emojis and personality
Keep captions short and sweet to entice viewers to engage further.
Consistently Create Reels to Build Your Presence
Post Reels consistently, analyzing performance to refine your approach. Interact with other Reels to boost reach. Your top-notch Reels will entertain audiences and elevate your Instagram profile.
Creating Instagram Reels that grab attention takes skill and strategy. Follow this guide to craft visually captivating Reels using Instagram's creative tools. Use best practices for filming, editing, captions, and more. Be persistent and have fun! Your high-quality Reels can help you connect with growing audiences on Instagram.