Having an optimized Google My Business listing is crucial for any local business looking to drive more customers and increase visibility on Google. With over 90% of people using Google to find local businesses, appearing prominently on Google My Business can lead to a huge boost in website traffic and customers.
Here are some tips on how to optimize Google My Business listing to maximize your visibility and attract more customers:
Complete Your Business Information
The first step is to make sure your Google My Business listing has complete and accurate business information. This includes your business name, full address, phone number, website, and operating hours.
Providing complete info helps customers learn about your business and gives Google accurate data to display your listing for relevant searches. So take the time to fill out all fields and keep them updated.
Write Detailed Business Descriptions
An informative business description is vital for helping customers understand what your business does. Write a minimum of 200 words clearly summarizing your products, services, and offerings.
Include keywords that customers would use to search for your business. But avoid keyword stuffing and write naturally for customers. Mention what makes your business unique to stand out.
Add High-Quality Photos
Including photos of your business, products, services, and staff helps customers visually see what you offer. Have at least 10 photos with captions optimized with target keywords.
Use high-resolution photos shot on a quality camera showing real photos. Avoid stock images, graphics, collages, screenshots, etc. Photos should showcase your business positively.
Encourage Customer Reviews
Customer reviews boost your local SEO and help build trust. Include a link on your website encouraging reviews and politely ask satisfied customers to leave a Google review.
Respond professionally to reviews to show customers you value feedback. Positive reviews with photos can really help your listing stand out.
Optimize Your Google Posts
Regularly posting updates on your Google My Business listing keeps it active. Share news like new products/services, events, offers, etc.
Use keywords in your posts and include photos/videos when possible. Engaging posts show customers your business is active and encourage engagement.
Improve Accessibility
Make sure your business listing is easy to find for customers. Highlight parking options, provide clear directions, list public transit options, etc.
This helps customers actually visit your physical location, not just find you online. List any COVID safety measures to reassure customers.
Acquire Google Customer Reviews
Having an optimized Google My Business listing is crucial for any local business looking to drive more customers and increase visibility on Google. With over 90% of people using Google to find local businesses, appearing prominently on Google My Business can lead to a huge boost in website traffic and customers.
Here are some tips on how to optimize your Google My Business listing to maximize your visibility and attract more customers:
Complete Your Business Information
The first step is to make sure your Google My Business listing has complete and accurate business information. This includes your business name, full address, phone number, website, and operating hours.
Providing complete info helps customers learn about your business and gives Google accurate data to display your listing for relevant searches. So take the time to fill out all fields and keep them updated.
Write Detailed Business Descriptions
An informative business description is vital for helping customers understand what your business does. Write a minimum of 200 words clearly summarizing your products, services, and offerings.
Include keywords that customers would use to search for your business. But avoid keyword stuffing and write naturally for customers. Mention what makes your business unique to stand out.
Add High-Quality Photos
Including photos of your business, products, services, and staff helps customers visually see what you offer. Have at least 10 photos with captions optimized with target keywords.
Use high-resolution photos shot on a quality camera showing real photos. Avoid stock images, graphics, collages, screenshots, etc. Photos should showcase your business positively.
Encourage Customer Reviews
Customer reviews boost your local SEO and help build trust. Include a link on your website encouraging reviews and politely ask satisfied customers to leave a Google review.
Respond professionally to reviews to show customers you value feedback. Positive reviews with photos can really help your listing stand out.
Optimize Your Google Posts
Regularly posting updates on your Google My Business listing keeps it active. Share news like new products/services, events, offers, etc.
Use keywords in your posts and include photos/videos when possible. Engaging posts show customers your business is active and encourage engagement.
Improve Accessibility
Make sure your business listing is easy to find for customers. Highlight parking options, provide clear directions, list public transit options, etc.
This helps customers actually visit your physical location, not just find you online. List any COVID safety measures to reassure customers.
Leverage Google Analytics
Connect your Google My Business account to Google Analytics to see important metrics. Track stats like how many calls, views, directions, etc. your listing gets.
Use this to optimize your listing for maximum visibility. See what keywords bring you the most traffic to target those terms.
Optimizing your Google My Business listing improves your local SEO and sets your business up for discovery by more potential customers. So regularly update and enhance your listing using these tips. A well-optimized listing drives more visits, calls, directions, reviews, and sales for your local business.
