Digital Marketing for Hotels: Services & Strategies
Own a hotel and eager to attract new guests? Not sure where to start? MacroHype offers the solution with our full suite of hotel marketing services and an online marketing guide tailored specifically for hotels.
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5 Proven Strategies for Marketing Your Hotel
Want to effectively market a hotel? Begin with these five hotel web marketing strategies:
Over view
Hospitality marketing poses its own set of challenges.
Many marketing firms often concentrate solely on promoting their services without thoroughly detailing the necessary steps or their significance to your hotel’s web marketing approach. On the other hand, creating an in-house hotel internet marketing strategy can be a time-intensive and exhausting process.
As a leading hotel internet marketing company, we understand the value of knowledge—whether you’re selecting a firm to partner with or managing your company’s marketing initiatives. That’s why we’ve developed this resource to explain our services and offer insights into effective hotel marketing strategies.
Leverage this resource for hotel digital marketing to build a strong foundation for designing your brand’s strategy to boost room bookings. Promote your hotel effectively at a reasonable cost, ensuring a substantial return on investment and maintaining high room occupancy throughout the season.
1. Adjust Your Website for Search Engines
A crucial strategy in hospitality marketing is to ensure your hotel website ranks highly in search engine results, which is achieved through search engine optimization (SEO).
If you’re not familiar with SEO, here’s a brief overview: SEO focuses on optimizing your website’s content, coding, links, and sometimes design to improve its chances of achieving higher rankings in search engine results. In essence, it’s about increasing the likelihood that your hotel website appears when someone searches for phrases like “book a hotel in [your city].”
Mastering SEO can be quite challenging, especially on your own, but it’s vital for hotels aiming to boost online bookings. Studies indicate that the top search result receives a significant portion of clicks, while the subsequent results see a decrease in engagement. If your website lands on the second page or further back, click-through rates plummet dramatically.
This highlights the significance of SEO: attaining a better ranking than local competitors for phrases like “hotel in [your city]” can lead to a notable increase in website traffic. If visitors find your website engaging and informative, they are more inclined to book a stay with you.
To explore more about SEO for your hotel website, you can read this article.
For actionable steps to start enhancing your SEO, check out our beginner-friendly SEO tutorial designed specifically for you. This tutorial is free and will walk you through simple strategies to boost your hotel website’s visibility, explaining the importance of each SEO element.
2. Improve Your Local SEO
If you’ve observed that hotel searches in your area occasionally present a collection of results featuring addresses, phone numbers, and images, you’re likely encountering Google’s “My Business” feature.
Google My Business offers hotel managers a platform to prominently display their properties in search results, providing quick access to vital information and enabling direct communication with prospective guests. By creating a My Business profile, you can include:
- Your location, contact information, and business hours
- Photos highlighting your hotel
- A concise description of your services
- Links to external sites where your hotel is listed, such as Yelp or TripAdvisor
- Optionally, information regarding room rates and availability
Furthermore, having a Google My Business profile allows guests to leave reviews directly on Google, with these reviews often appearing prominently in search results.
3. Promote Engagement on Social Media
Social media for hotels can be tricky. Some hotel chains have created Facebook, Twitter, and Pinterest accounts because it was recommended to them. They worked hard to attract fans and followers, only to be disappointed when their updates and content didn’t reach the number of people they anticipated.
The primary challenge for hotels on social media often lies in their approach.
Consumers typically follow social media pages for products they use regularly, services they appreciate, or brands they feel a connection to. Hotels, however, represent a transient experience in a guest’s life, requiring multiple stays over time for guests to develop a strong affinity. This can make it difficult for hotels to build a large, engaged following that translates into bookings.
To overcome this challenge, hotels are advised to shift their approach. Social media can be a powerful tool for hotels to foster engagement with past, current, and future guests, address customer service issues promptly, and showcase positive guest experiences.
Integrating links to social media pages on the hotel website and ensuring regular monitoring can encourage potential guests to reach out through those channels. Adding a call-to-action on the website, such as “Contact us on Facebook or Twitter with any questions about your stay,” can prompt guest interaction.
By being responsive and personable on social media, hotels can increase the likelihood of guests choosing to stay with them or returning for future visits. Social media also humanizes the business, making it easier to connect with customers and thus serving as a valuable component of a comprehensive hotel digital marketing strategy.
4. Enlighten Guests with Content Marketing
If you are somewhat familiar with SEO, you probably recognize that adding informative, keyword-rich content to your website is essential for enhancing search engine rankings. By taking this a step further through an advanced method called content marketing, you can greatly improve your hotel’s visibility and attract potential guests.
Content marketing is a strategic, long-term approach in which hotels generate informative content such as blog posts, guides, or articles on their website to engage and educate prospective guests. While commonly used in various industries to inform visitors about specific subjects, hotels can utilize content marketing to draw in individuals searching for relevant information, thus increasing the chances of them becoming guests.
For example, if your hotel is located in Hawaii, your staff likely has valuable local insights about restaurants, tourist attractions, and nearby shops. You can harness this knowledge by developing pages that address common questions from travelers planning a trip, such as “best restaurants to try in Oahu.”
Each content piece can conclude with a call to action encouraging your hotel. For instance, you might suggest that readers consider your hotel for their stay, emphasizing its closeness to popular attractions. This can be paired with a link to your booking page and captivating images of your accommodations.
When executed effectively, content marketing not only boosts visitor engagement by offering valuable insights but also guides potential guests through your website, potentially resulting in bookings. Mastering content marketing can truly enable hotels to successfully attract and convert visitors into guests.
Conquer Your Competitors with PPC
Lastly, digital marketing for hotels can be quite challenging if you are located in a city that is a well-known vacation destination or tourist hotspot. While the four strategies we’ve discussed so far can be implemented at no cost, this final marketing approach requires an investment of both time and resources.
Pay-per-click advertising, or PPC, is another effective way to enhance your hotel’s visibility in search results. Google searches don’t only yield natural (often referred to as “organic”) results; they also display paid advertisements placed by various companies or businesses.
PPC advertising operates as follows: your hotel creates ads centered around specific relevant keywords, such as “hotel in [city][state].” You then place a bid, typically suggested by Google, to have your ads featured at the top and on the sides of organic search results. You incur costs for your ads only when they are clicked—hence the term “pay-per-click.”
If your location has an abundance of hotels and hospitality choices, PPC can be an excellent method to attract attention and generate clicks from search results. A well-crafted PPC ad can draw a significant number of clicks, helping your website gain essential visibility and interest from potential guests while you continue to work on enhancing your SEO.
Software for Advanced B2C Marketing
MacroHype’s exclusive software, Macro CRM, is crafted to optimize operations for clients in the hospitality industry. This robust tool allows business-to-consumer hospitality firms to effectively track digital marketing performance and make informed strategic choices.
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Tackling Significant Challenges for Hotels
Our site isn't attracting sufficient traffic
Struggling to draw potential clients to your website? Our team focuses on enhancing your search engine rankings, making sure your solutions are prominent when your audience looks for them. This enables you to increase web traffic, leads, and revenue.
We're launching a new hotel/location package
Guarantee the success of your new hotel or location package by developing engaging web pages and marketing messages that effectively connect with your audience in their preferred spaces.
We're not selling sufficient vacation/trip packages
If you’re finding it challenging to sell sufficient trip packages or are losing out on hotel sales, we can help improve the user experience on your website. Furthermore, we excel in creating customized marketing messages that successfully motivate your visitors to buy your packages.
We're not drawing in new customers
Our marketing specialists are committed to implementing strategies that broaden your reach and improve your online visibility, making sure more people find your travel services online.
Table of Contents
Frequently Asked Questions About Hotel Web Marketing Agencies & Services
Find answers to your questions from hotel web marketing agencies below:
At MacroHype, we provide comprehensive digital marketing services designed to boost your hotel’s bookings, including:
- Search engine optimization (SEO)
- Local SEO Content marketing
- Pay-per-click (PPC) advertising
- Geofencing advertising
- Social media marketing
- Social media advertising
- Website design and development
Increase Your Bookings with Hotel Web Marketing
Here are our top five digital marketing strategies for hotels. We hope you find this information helpful for your online marketing efforts:
As a digital marketing agency specializing in the hospitality sector, we understand the considerable time and effort it takes to promote your hotel online. If you'd rather focus on managing your hotel efficiently, outsourcing some marketing tasks to an experienced firm can provide valuable assistance. When contemplating the best ways to connect with potential guests online, why not reach out to us for support?
MacroHype is a reliable, full-service digital marketing agency with a proven record of a vast number of satisfied clients. We excel at developing customized packages that incorporate SEO, content creation, web design, and advertising into a unified marketing strategy. Feel free to contact us at any time for a no-obligation quote or to discuss how we can help your hotel attract more guests online.
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