7 Digital Marketing Ideas for Furniture Stores
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With the United States being the largest furniture market in the world, businesses in this industry can greatly benefit from digital marketing. Cost-effective and measurable, digital marketing for furniture stores helps you target your ideal customers.
This page will explore different digital marketing ideas for furniture stores. Keep reading to learn more! You can also
7 Marketing Strategies for Furniture Stores
If you’ve asked yourself “How can I promote my furniture store?” below is a list of digital marketing ideas you can implement:
1. Design a User-Friendly, Well-Structured Website
Think of your website as your digital furniture showroom. Use it to welcome new customers and ensure you make a great first impression.
Increase awareness, drive leads, and boost your revenue with a well-designed website. Make your digital showroom easy to navigate so visitors can effortlessly find the products that meet their needs. Ensure the checkout process is smooth and user-friendly.
Because 75% of internet users are more likely to return to mobile-friendly websites, your furniture business’s website should have a responsive design. This will ensure your pages render well on different devices, so your carefully curated product images are not distorted on smaller screens.
Need help with your website makeover? Web design is right up our alley of expertise. We offer web design services that capture your brand’s image, improve your conversion rates, and maximize your revenue.
2. Boost Visibility with Search Engine Marketing (SEM)
Like any business, furniture stores benefit significantly from ranking high on search engine results pages (SERPs) for relevant queries. Did you know that the first organic search result is 15 times more likely to receive a click than the tenth organic search result?
Ensure your website appears prominently on SERPs when prospects search for furniture-related keywords related to your products. Achieving this requires effective search engine optimization (SEO).
You can enhance your SERP ranking through:
- Keyword research: Find out the relevant queries that Internet users are typing in their searches and their search intent.
- On-page SEO: Include unique title tags and meta descriptions for each webpage.
- Creating and optimizing content: Creating useful and relevant content for your target audience helps you provide answers to your customers’ pain points. Make sure you also optimize existing pages, as your prospects’ search intent change.
- Link building: A link from another website to your site (also called a backlink) is like having another business vouch for yours. Earn backlinks from reputable websites and directories.
- Improving your page speed: Page speed is one of Google’s ranking factors, as if affects a user’s experience. A page that loads quickly gives users a pleasant experience, hence it’s a page that Google will recommend to searchers.
SEO does take time. If you have limited-edition products that you want to promote quickly, consider implementing pay-per-click (PPC) advertising campaigns on search engines.
Here are the steps to get started with your PPC campaigns:
- Planning your target keywords
- Creating your landing pages
- Writing your ad copies
- Measuring your results
3.Enhance the Mobile Experience with Augmented Reality (AR)
If you're looking to captivate your audience with something innovative, consider AR (Augmented Reality). AR overlays computer-generated images onto the real world, allowing users to visualize products in their environment.
This feature is particularly valuable for furniture shoppers. With AR, you can enable them to envision their living room with their selected couches from your furniture store!
If AR is a furniture marketing idea you're considering, partner with MacroHype. We're here to assist you with all your AR needs.
4.Leverage Content Marketing to Build Brand Awareness
Content marketing offers numerous benefits, including raising awareness of your business.
Developing a robust content marketing strategy is crucial to positioning your brand as an authority and trustworthy entity in the industry. Your content will serve to deliver consistent and valuable marketing messages to your audience.
Nurture your prospects through informative blog posts, instructional videos, and engaging infographics.
Does your content marketing strategy need a boost? Our team at MacroHype can assist! We provide content marketing services designed to enhance brand awareness, drive website traffic, and improve conversion rates.
5. Expand Your Reach with Social Media Marketing
Implement a two-pronged social media marketing strategy:
- Organic social media strategy: Post relevant, timely, and useful information for your prospects on social media. You can even share testimonials of your happy clients in photo or video formats.
- Paid social media strategy: You can run paid ads targeted to specific audiences who may be interested in your brand and products. You can create and target lookalike audiences on Facebook and Instagram for your awareness and lead generation campaigns!
6. Nurture Leads and Build Loyalty with Email Marketing
Did you know that 53% of U.S. consumers have bought a product from a retail store after receiving an email about it? Harness the power of email marketing workflows to nurture leads and foster loyalty among your current customers.
When a user subscribes to a newsletter, send them informative articles that assist them in making purchasing decisions. Ensure that each buyer persona segment among your subscribers receives relevant content.
If a user leaves items in their cart without completing the purchase, send a cart abandonment email.
After a user makes a purchase, send a brief survey to gather feedback on their shopping experience, whether in-store or online. Consider providing a discount code or special offer upon survey completion.
To send emails to your customers, email management tools like EmailMarketing can automate workflows.
Unsure how to utilize email marketing for your furniture business? Explore MacroHype's email marketing services.
7. Implement Remarketing Strategies to Re-Engage Shoppers
A single remarketing campaign can lead to a significant 180% increase in conversion rates, making it a valuable strategy for furniture stores.
Remarketing involves reconnecting with individuals who have previously interacted with your business online. This can be done through display ads, which appear on third-party websites.
Social media platforms like Facebook also offer robust remarketing opportunities. You can create custom audiences comprising your existing customers or leads, as well as their lookalikes. By setting up targeted ad sets, you can reach out to these warm leads with ads tailored to their interests and preferences.
Hear What It’s Like to Work With MacroHype!
“Macrohype is exceptionally knowledgable at what they do and has really opened my eye to the world of internet marketing. There are so many things that go into website SEO, digital advertising, PPC, etc – there’s no way we could do them all ourselves. They have really become a great asset to our team.”
FURNITURE SALES
Employ These Marketing Strategies for Furniture Businesses with Macrohype
Still wondering how to promote your furniture store? You can implement these furniture marketing ideas with MacroHype. As a full-service digital marketing agency with over 13 years of experience, we have helped furniture stores boost brand awareness and generate over $10 billion in revenue. We're excited to collaborate with you and achieve similar results for your business.
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Solving Key Challenges for Furniture Stores
Our website isn’t driving enough traffic
Enhance your online presence and elevate brand awareness with our premium marketing services. Our strategies are designed to boost your search engine rankings, helping you surpass competitors and attract more qualified traffic to your website.
We’re not selling enough products
When you team up with MacroHype, increasing your product sales becomes effortless. Our skilled designers and marketing specialists will optimize your product pages and advertising campaigns to maximize conversions, enhance your site's user experience (UX), and much more.
We aren’t acquiring new customers
Having difficulty reaching new members of your target audience to boost sales? Our team excels in launching highly targeted advertisements and marketing strategies designed to reach individuals most likely to purchase your products, nurturing them into loyal customers.
We’re not retaining customers
At MacroHype, our team specializes in implementing strategies for your ecommerce store that foster brand loyalty, ensuring that past customers return to purchase more of your exceptional products.
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