Top 3 Digital Marketing Approaches for Swimming Pool Businesses
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In today’s digital age, having a solid digital media marketing plan is crucial. The Internet plays an increasingly central role in daily life, making it essential not to overlook the opportunity to connect with new leads for your swimming pool company.
There are numerous digital marketing strategies available to effectively reach your target audience online. With a multitude of options, determining the best approach for your swimming pool company can be challenging.
On this page, we’ll outline the top three methods tailored for your swimming pool company.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a great method for drawing in new leads. SEO is the process of boosting your website’s ranking in the search results.
Many businesses strive to reach the first page of results. This is because 73% of people don’t look past the first page. If your listing isn’t on the first page, you’re missing out on leads for your swimming pool business.
There are numerous aspects you can focus on to help your site move towards the first page of results.
1. Keyword Usage
Keywords trigger your website in the search results. You will need to choose keywords that people search online to find your business. The goal is to rank in top search result spots for these keywords.
This will require you to do keyword research. As you conduct keyword research, focus on long tail keywords. These are keywords that contain three or more words.
Long tail keywords are a better option than short tail keywords. Short tail keywords only contain one or two words. Instead of trying to rank for “swimming pools,” a better keyword to rank for is “swimming pool companies in Kansas.”
These long tail keyword will produce better results for your campaign. You will get better traffic and more qualified leads for your swimming pool company.
Once you have your keywords selected, you’ll want to integrate them into your pages. When Google crawls through your site, it looks for certain keywords to understand the context of your page. It is important to use these keywords, so that your page ranks for the right keywords.
You can use keywords in your page headings, titles, meta descriptions, and body text.
As you integrate your keywords, be careful you don’t overuse them. This can lead to keyword stuffing, which negatively impacts your rankings. Only use keywords where they fit and flow naturally.
2. Link Building
If you want to boost your rankings in search results, it’s also important that you earn links to your site. When a credible site links back to your site on their page, this forms a backlink.
Backlinks are critical because they build the trust and authority of your site. It sends a signal to Google that an authority site recognizes the validity of your site and information. Google will rank your site higher to enable more people to find your site.
One of the best ways to earn links is through content creation. When you create content, you can ask authority sites to check out your content. If they like it, they may use it in their own content.
This is a great way to build a relationship with an authority site, so you can earn more links for your swimming pool business. By building up links, you will be able to improve your site’s SEO ranking.
3. User Experience
An important aspect of your site is the user experience. You want users to have a good experience when they come on your site. If they have a bad experience, they will leave your site immediately.
This will increase your bounce rate, which negatively impacts your website’s ranking. There are numerous aspects you can work on to improve user experience.
The first influential aspect is your page’s speed. Users hate to wait for slow loading pages. To prevent them from leaving, you need to ensure your page is running quickly.
You can do it on your own through Google Page Speed Insights or invest in page speed services from a digital marketing company.
Next, you’ll want to focus on your design. Is it up to date? Does it appear to be modern and clean?
If you answered no to either of these questions, your website may need a makeover. Users want modern and clean websites. When your site looks outdated, users will believe the information is outdated, too.
By sprucing up your website’s design, you will keep people on your site longer.
All these aspects are important for increasing your SEO ranking. By increasing your SEO ranking, you will capture more valuable leads for your swimming pool business.
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2. Pay-Per-Click (PPC) Advertising
If you want to draw in more qualified leads, pay-per-click (PPC) advertising is an excellent method. PPC ads appear above the search results, positioned as paid advertisements above the organic SEO listings.
You can advertise various aspects of your business with PPC ads, such as your services or specific products like underground or above-ground pools.
Similar to SEO, PPC relies on keywords. It's crucial to use long-tail keywords for PPC because they attract more qualified leads and face less competition.
With less competition, your cost-per-click (CPC) is lower, allowing you to get more clicks on your ad. The CPC is lower because there's less traffic for long-tail keywords, so businesses pay less per click, leading to a better return on investment (ROI).
PPC operates on a bidding system. Once you select your keywords, you'll need to set your maximum bid, the amount you're willing to pay each time someone clicks on your advertisement.
Your maximum bid is flexible and can be changed anytime. This bid and your quality score will determine your ad placement. Once you secure your placement, you can start running your PPC campaign.
PPC is an excellent option for your swimming pool company because it offers complete control over your campaign. You decide how much to spend on the campaign. If you only want to spend a set amount, you can stick to that amount and avoid additional charges.
With PPC, you only pay when someone clicks on your advertisement. This means you are paying to advertise to people genuinely interested in your business and wanting to learn more about your products.
If you're looking to attract more qualified leads, PPC is a fantastic option. By drawing in more qualified leads, you'll be able to earn more conversions for your swimming pool business.
3. Social Media Marketing
Social media marketing is a great way for you to market your pools directly to customers. This is an opportunity for you to directly connect with your target audience.
There are numerous platforms you can use to reach your audience. These social platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You will need to research your target audience first to figure out which platforms they use the most.
Social media enables you to share posts with your followers. You can share links, photos, and videos. This is all content that you think your followers will find interesting. To garner interest in your products, you can showcase your swimming pools in pictures and videos.
This is an opportunity for you to directly connect with your audience. You can share this content and start a conversation with them. They can use these social platforms to ask questions and voice concerns.
You will build a relationship with your customers through social media. This is how you nurture leads and get them to convert on these platforms.
Social media is a great opportunity for you to reach and connect with new leads for your swimming pool business.
Dive into a Digital Marketing Plan with MacroHype
As a swimming pool company, having a robust digital marketing plan is crucial to effectively market your products. At MacroHype, we specialize in crafting comprehensive digital marketing plans tailored specifically for swimming pool companies. Whether you're looking to enhance your online presence, increase leads, or boost sales, we have the expertise to help you achieve your goals.
We have a team of over 50 experts ready to apply their knowledge and expertise to your campaign. Our award-winning team excels in creating tailored digital marketing campaigns that align perfectly with your business objectives. We take the time to deeply understand your business and goals to ensure we deliver a customized campaign that drives results.
Our commitment is to prioritize your success. Over our history, we've generated over $1 billion in sales and more than 10 million leads for our clients. Our focus remains steadfastly on achieving measurable outcomes for your business.
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