Digital Marketing for Real Estate: 6 Effective Online Strategies for Realtors

Are you ready to leverage digital marketing for real estate to expand your business? Discover the best strategies for online marketing tailored for real estate agents today:

1. Get Your Real Estate Company Listed Locally
It’s essential for your real estate business to be featured on websites that focus on local listings. Consider creating a Google Business Profile page and seeking out online directories like YellowPages.com to include your name, address, business details, and contact information. Additionally, implementing SEO for your listings will help users discover them in search engine results.

You may also want to consider adding your listings to local platforms like Yelp or Foursquare as part of your real estate online marketing strategy. Yelp enables customers to review your business, and as you likely know, reviews can significantly influence potential clients' decisions. Foursquare also offers reviews and provides a great way to enhance your visibility through “check-ins.” You can encourage visitors to your office to check in and share their experience.

Finally, optimize your website's content to enhance local search visibility. Ensure that any copywriting incorporates specific and relevant local terms. For instance, if you are a realtor in Philadelphia, using descriptive phrases like “Realtor in Philadelphia PA” in your web content can signal to search engines that your site is pertinent to that query.

2. Create a Real Estate Website Worth Visiting
The focal point of your real estate online marketing strategy should be your website. After all, how else will potential clients find you? An effective website can persuade homebuyers to choose you as their realtor and improve your ranking for local search terms.

Most visitors will come to your site seeking listings of homes you’re selling. Ensure these listings are current with photos and detailed information, including the address, school district, and a contact option for inquiries or viewing requests. It's essential that this key section is easy to navigate and loads quickly.

Your entire site should be responsive and optimized for speed. The quicker your pages load, the less likely you are to lose impatient visitors looking for information. Additionally, focus on keeping your site navigation clear and uncluttered, which can significantly enhance user experience. A confused buyer is likely to seek assistance elsewhere without reaching out to you.

Finally, ensure your contact information is easy to find and use. If visitors can’t locate your phone number and email address within a few seconds, you risk missing out on valuable opportunities. Displaying your location and contact details will also enhance your visibility in searches for specific local terms.
Social media platforms like Facebook and Twitter remain crucial components of marketing strategies for almost every business. While not every social media channel may be suitable for you as a realtor, it's important to assess which ones are worth your time.

3. Stay Active on Social Media

Before creating profiles on any social media site, consider how much time you can commit, what content you intend to share, and whether your target audience is active on those platforms. If you can’t manage to post at least a few times a week, it might be beneficial to hire a social media agency for assistance.

Twitter is an excellent platform for sharing valuable content and resources for prospective homebuyers. If you have an ongoing relationship with a client looking to buy, you might suggest they follow you on Twitter to stay updated on the content you’re sharing.

Facebook is an excellent platform for connecting with potential clients searching for a realtor, as well as for facilitating communication with interested buyers. By creating a Facebook Page that allows fans to message you, you can receive inquiries and comments about your listings. It also serves as a space to share engaging content and post photos from open houses you’re hosting.

Consider using Pinterest as part of your online real estate marketing strategy as well. You can upload new pins featuring the homes you’re selling, showcasing both the interior and exterior. This can attract local homebuyers or future buyers to follow your board and keep an eye out for properties in their area. Additionally, you can pin related content that might be useful to clients, such as home decorating trends or DIY guides on gardening, landscaping, and electrical projects.

4. Establish a Presence in the Community
One effective way to enhance your visibility is by being active online. By regularly commenting on relevant blogs or forums, or even contributing content, you can establish yourself as an expert in your field, encouraging potential clients to reach out when they’re ready to buy a home.

If you already read blogs about real estate, home buying or selling, or interior and exterior decorating, this should be straightforward! Aim to leave thoughtful comments on posts where you have valuable insights to share—not just to promote your business. Engage in forums where discussions about topics you’re knowledgeable about occur, with sites like Quora.com being excellent for answering questions related to homes and realtors.

Consider also commenting on local news sites or regional forums focused on home sales. This approach increases your chances of converting readers into clients who are interested in your services. While commenting on a national level helps with general awareness and link building, local interactions can lead directly to new business.

When participating, you may find that mentioning your local operations and providing a brief overview of your services is well-received. However, avoid spamming links or making comments that don’t add value to the conversation. Aim to be relevant and helpful, not intrusive, in your real estate digital marketing efforts.

5. Write for Blogs or Guest Post on other Websites
Starting your own blog as part of your real estate online marketing strategy can provide a platform to share your industry experience and insights with potential clients. High-quality blog posts or articles can be reshared on social media and other websites, creating valuable backlinks to your site, which enhances both your reputation and credibility.

When crafting your blog, avoid focusing solely on yourself. Like social media, aim to share relevant content that benefits readers, even if they’re not yet your clients. Follow the rule of thirds or fourths: discuss your own experiences only a third or fourth of the time, and spend the rest sharing information that homebuyers will find useful.

Consider featuring notable home listings or success stories on your blog. This not only showcases your expertise but also helps build trust with potential clients. The more you can demonstrate your knowledge of the real estate market, the more likely people are to choose you as their realtor.

Guest blogging is another effective way to increase your visibility and gain backlinks to your site. By contributing posts to industry-related blogs, you can establish yourself as a thought leader and someone well-versed in the nuances of home selling.

6. Send Emails to a Dedicated List
As a final tip, consider allowing users to sign up for emails from you. The frequency of these emails is up to you, but they can foster engagement and help build a lasting relationship with you as a real estate agent.

To launch an email marketing campaign, use a platform like MailChimp. These services can assist you in adding a signup form to your website, collecting email addresses, and composing and sending marketing messages. Remember, email marketing is opt-in only; you cannot add individuals to your list without their consent, as this could lead to your emails being marked as spam.

Like blogging and social media, your emails don’t have to be solely about you! While sending periodic listings of new homes or sharing open house dates can be effective, you can stand out by including links to your blog content or sharing relevant articles you’ve posted on social media.

Don’t hesitate to repeat content across different platforms. It’s unlikely that anyone will follow you everywhere, so sharing the same information in multiple places is perfectly fine. Feel free to promote your content through emails, social media, and any other channels you can manage!