Marketing for Property Management: 4 Growth Strategies
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Are you looking to attract more clients to your property management company? Investing in property management marketing can help you reach more leads and increase sales through online channels like search engines, social media, and more.
In this guide, we’ll outline four effective marketing strategies for property management. Explore our digital marketing services to discover how you can grow your business online.
Keep reading to learn more about internet marketing for property managers and firms. For personalized advice, speak with a strategist about digital marketing plans tailored to your business.
1. Invest in Local Search Engine Optimization (SEO) to Reach More Leads
To excel in digital marketing for property managers, investing in local search engine optimization (SEO) is crucial. Local SEO involves optimizing your website and claiming your local listing to help people in your area discover your company.
Considering that four out of five consumers use search engines to find local information, you can’t afford to miss out on the chance to attract local leads to your property management company.
To incorporate local SEO into your property management marketing strategy, focus on these two key areas to strengthen your local presence:
Claim Your Google Business Profile Listing
Begin by claiming your Google Business Profile listing to drive local leads to your business.
When users perform local searches using phrases like “in [city]” or “near me,” it generates a box with three local listings that match their search criteria. This box, known as the local SEO 3-pack, includes three Google Business Profile listings.
Once you claim your listing, ensure it's fully completed. Verify that your name and address are accurate. Add additional information such as photos, contact details, and a brief description of your business.
By thoroughly filling out and claiming your listing, you’ll enhance your property management company's visibility in local searches.
Adapt Your Website for Local Searches
Local SEO is an excellent digital marketing strategy for property managers.
To attract local searchers, you’ll need to adapt your site for local searches.
The most effective way to optimize your site for local searches is by using local keywords. Conduct keyword research to find local keywords like “property management company in Los Angeles” that can attract local leads.
In addition to keyword selection and integration, follow best practices like earning reviews and optimizing for voice search.
Reviews help more people choose your property management company.
Your reviews provide new clients with insight into your firm and help them determine if your business is a good fit for them. Positive reviews build trust with new leads, encouraging them to choose your property management company.
Another critical practice is optimizing for voice search.
Over 65% of voice search users use this technology to find local businesses or explore the area. People use voice search devices, like smartphones or smart speakers, to discover your property management company. Optimizing for voice search helps you reach these leads.
Implementing these two tactics will enhance your local SEO strategy and attract more leads to your property management company.
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PROPERTY MANAGEMENT COMPANY IN PENNSYLVANIA
2. Use Content Marketing to Educate Your Audience
You want people to trust your property management company and see you as a suitable option for handling their properties. So, how can you show your audience that you’re knowledgeable and that they can trust your expertise?
With content marketing, you will establish your authority in the property management field and demonstrate your knowledge to leads.
To start with content marketing, you’ll need to choose your content format. You can create various types of content, including:
- Blog posts
- Videos
- Ebooks
- Infographics
- Podcasts
- Guides
- And more
To keep your audience engaged with your property management company, use a variety of content formats.
Content marketing allows you to cover numerous topics. You can share blog posts on how to find the right property manager or create videos highlighting the benefits of hiring a property management company. Keyword research will help identify numerous topics to create content for your business.
For an effective content marketing strategy, consistency is key. Use a content calendar to schedule and regularly publish new information to your audience.
However, quality is more important than quantity. Publishing ten low-quality pieces will not yield the desired results. It’s better to focus on creating one high-quality piece of content, which will lead to more engagement and keep your audience on your site longer.
Content marketing is a top strategy for property management. It helps establish you as an authority in your field and attracts more qualified leads to your business.
3. Build Your Social Media Presence to Connect with Prospects
Social media is an excellent tool for building a personal relationship with your audience. It allows you to create a one-on-one connection where people can learn more about your business and reach out for information. Social media marketing enables you to leverage these platforms to attract potential clients interested in your services.
If you’re looking to incorporate social media into your property management marketing plan, start by selecting the right platforms for your business. You have several options, including:
You can choose from a variety of platforms for your strategy, but focus on those where your audience spends their time.
Your chosen platform will determine the type of content you post.
In addition to posting organic content, consider using social media ads. Social media advertising helps you reach people who haven’t discovered your business yet. These ads appear in relevant users’ feeds, introducing them to your company and brand.
Social media allows you to connect with more people interested in your business and drive them to your social media pages and website. It’s an effective digital marketing strategy for property managers aiming to attract high-value leads.
4. Use Pay-Per-Click (PPC) Ads to Attract Leads Ready to Convert
If you’re looking to generate more leads for your property management company, pay-per-click (PPC) advertising is an excellent strategy to consider. PPC ads are essential for effective digital marketing for property managers.
These paid advertisements appear at the top of search results, above organic listings and the local SEO 3-pack. Clearly marked with the label "ad," they provide immediate visibility and can drive targeted traffic to your website. By using specific keywords relevant to property management, you can attract potential clients actively searching for your services.
With PPC advertising, you only pay when someone clicks on your ad, making it a cost-effective way to attract relevant leads. You can run these ads through platforms like Google Ads or Microsoft Advertising.
To get started, you'll need to choose your keywords, which will determine where your ads show up and who sees them. Short-tail keywords (one or two words) tend to be highly competitive, leading to a higher cost per click (CPC).
For better results, focus on long-tail keywords (three or more words). These typically have lower CPC and face less competition, helping you maximize your budget. Once you've selected your keywords, you’ll place bids for ad placements, and keyword research will provide insights into the average CPC for your chosen terms.
This figure indicates the average amount companies spend for that keyword in a PPC campaign, guiding you in setting a competitive bid. Your maximum bid combined with your quality score will determine your ad's position in search results. After securing your placement, you can launch your campaign.
To effectively market your property management business, it’s essential to implement strategies that connect with those most interested in your services. With 46% of page clicks going to the top three PPC ads, investing in this approach is crucial for maximizing visibility and attracting potential clients.
Invest in Property Management Marketing Today
With a property management marketing plan in place, you'll start reaching more interested leads and driving them to your business. From SEO to social media marketing, there are various options for growing your business online.
At MacroHype, we have over a decade of experience crafting marketing plans. As a full-service digital marketing company, we offer a range of services tailored for property management. With a team of over 50 experts, we’ll help you develop a marketing campaign that drives growth for your business.
Ready to invest in digital marketing for property managers?
Contact us online or call us today to speak with a strategist.
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