Digital Advertising Services for Health Insurance Companies
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Online Ad Options for Health Insurance Companies
Let’s take a look at some of your options for health insurance advertising online:
- Pay-Per-Click (PPC) ads. With the PPC model, your platform only charges you when one of your ads is clicked. Some of the most well-known are the ones in Google search results, which are managed by Google Ads.
- Bing Ads. Another PPC Platform, Bing ads appear in Bing search results.
- Facebook Ads. There are many ways to advertise on Facebook. You can choose between Marketplace ads, promoted posts, and sponsored stories.
- Twitter Ads. On Twitter, you can pay to boost your tweets, gain more followers, or promote a hashtag.
- Banner Ads. Banner ads are visual advertisements that appear at the top, bottom, or along the side of a webpage. These ads are often seen on news websites and other popular sites and blog communities.
- Mobile Ads. These ads appear on mobile devices like smartphones and tablets.
- Email Newsletters. Email newsletters are sent to subscribed recipients via email.
- Gmail Ads. In Google’s email service, relevant ads appear above the user’s inbox.
- Video Ads. Some sites now offer advertisers the ability to run video ads above or in line with their content.
- YouTube Ads. Ads on YouTube are also very customizable, and they can appear as banner ads, in-stream video ads, or in-video overlay ads.
- Pinterest Ads. This type of ad appears as a Pin by a brand or advertiser.
- Instagram Ads. To run ads on Instagram, all you need is a Facebook page.
Determining the best options for your insurance company will necessitate a comprehensive assessment of your budget and objectives. To optimize your return on investment, consider the following tips for health insurance advertising.
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6 Digital Advertising Tips for Health Insurance Companies
1. Treat Each Service Line Separately
When devising your strategy, it's essential to develop distinct campaigns for Medicare, Individual, and Group categories. This approach ensures that your ads are precisely targeted to the appropriate audiences and can be customized to meet specific demographic requirements.
2. Align Your Budget with Enrollment Rates
There are limited periods when Medicare enrollees and individual health insurance enrollees can switch insurance providers, leading to significant spikes in demand for coverage during these open windows. Aligning your advertising budget with these enrollment dates is crucial for maximizing your return on investment.
Additionally, special enrollment periods based on life events, such as marriage or turning 65 and becoming eligible for Medicare, also warrant targeted advertising budgets. This ensures you capitalize on these opportune moments when potential customers are actively seeking insurance options.
3. Advertise on Multiple Platforms
To broaden your reach effectively, it's essential to launch advertising campaigns across multiple search engines and platforms. While Google remains the dominant force in search, it's important not to overlook opportunities on Bing, social media platforms, and other popular online destinations. This diversified approach helps you capture a wider audience and maximize your advertising effectiveness across various channels.
The legal requirement for everyone to have health insurance creates a vast and diverse demographic actively seeking your services. Your advertising can reach this broad audience effectively across numerous online platforms, so leverage as many as your budget permits when developing your strategy.
In addition to advertising across multiple platforms, it’s beneficial to experiment with different ad formats. Incorporate banner ads, video ads, and traditional PPC ads for health insurance to gauge their performance and optimize your outreach strategy accordingly.
4. Test Your Landing Pages
MacroHype is known for delivering professional SEO services that can benefit any business. They provide thorough explanations and always offer detailed insights to help educate you about their strategies and methodologies. Working with MacroHype has not only enhanced our SEO efforts but also empowered our team to manage certain aspects in-house while continuing to utilize their services.
- Unbounce
- Optimizely
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And if you’re new to conducting tests on your website, be sure to explore our beginner’s guide to A/B testing.
5. Use Negative Keywords
Negative keywords, or exclusions, are terms you do not want to trigger your ads. If you haven’t incorporated any into your campaigns yet, starting with this list of 25 can be highly beneficial. In health insurance advertising, negative keywords are critical due to the diverse range of insurance types available.
Ensure to exclude searches related to car, auto, life, pet, and dental insurance. Additionally, consider excluding keywords used by current policyholders seeking information, such as “login” or “make payment”.
6. Don’t Forget to Retarget
Prospective health insurance customers often compare options before making a decision. Therefore, maintaining visibility through strategic retargeting after they leave your site is essential to keep your company top of mind.
Drive Revenue with Digital Marketing for Health Insurance Companies
Due to its competitive nature, advertising in the health insurance industry can be challenging. However, if you're looking to enhance your strategy and increase enrollments, MacroHype can assist.
With our extensive experience, our Internet marketing team has developed successful strategies for numerous clients and can do the same for your insurance company. Get in touch with us today to discuss your needs with a strategist!
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