5 Locksmith Marketing Ideas & Strategies That Work

Internet marketing is the most effective way to attract and retain potential customers' attention.

Traditional marketing methods don't hold people's attention like they used to. They tune out radio ads, ignore billboards, and discard fliers. However, with Internet marketing, you can reach them while they are actively searching for your services, giving you a significant advantage.

Your locksmith business can experience a significant increase in sales simply by being visible online. In fact, SEO leads boast a 14.6% close rate, compared to just 1.7% for traditional marketing methods.

As a leader in Internet marketing, we can help you achieve your online marketing goals. Contact us today to speak with a strategist about how your locksmith company can attract more customers online, or keep reading to discover some of the top Internet marketing strategies to invest in!
1. Your Website

Is your website an accurate reflection of your business? Is it user-friendly? Does it consistently attract new customers? These are key questions to ask when evaluating your website.

First and foremost, consider how easy it is to navigate your website. Potential customers should be able to find information quickly and easily. If someone visits your site after locking themselves out of their house, they are likely already frustrated. The last thing you want is a cluttered and disorganized website that drives them away to a competitor. A straightforward menu and well-organized content will increase your chances of converting visitors into customers. Remember to keep all the content on your site updated and relevant. If you no longer offer a specific service, for example, remove it from your site. If you start offering a new service or have special promotions, include them on your website.

You should also consider the overall design of your website. After all, first impressions are 94% design-related! Having an aesthetically pleasing website engages more potential customers and increases the chances that visitors will return to your site.

Finally, include your contact information on every page and make it easy to locate. People on your site should not have to search for your phone number or email address, so add contact buttons and bold your phone number to draw attention.
2. Search Engine Optimization (SEO)

After updating your website, the next step is to focus on search engine optimization (SEO). SEO encompasses various strategies that enhance your visibility and rankings on search engines like Google. This is crucial, especially considering that 75% of search engine users don't click past the first page of results.

The initial step to improving your search visibility is identifying key phrases related to your business. For instance, if you offer 24-hour service, you might target keywords like "24-hour locksmith Harrisburg, PA."

The objective is to determine what your target audience is searching for, then optimize your website for those keywords and phrases. Doing so greatly increases your chances of reaching potential customers.
3. Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) is a cost-effective online advertising model that allows you to appear at the top of search results. As the name suggests, PPC platforms only charge you when someone clicks on your ad.

PPC ads operate on a keyword auction system. You can bid to advertise at the top of search results for a specific keyword or phrase. If your bid is higher than other advertisers' bids for the same keyword, your ad will be displayed at the top of the results page. The higher your bid, the more likely your ad will be in a top position.

Traditional marketing doesn't offer certainty about reaching your target audience. In contrast, PPC ads allow you to monitor the number of clicks and measure campaign success with metrics like conversions and sales. You can also pause or stop your PPC ads at any time, giving you complete control over your budget.

Additionally, people who visit your locksmith website via a PPC ad are 50% more likely to purchase your services than those who arrive organically, making PPC an effective way to attract new customers.
4. Email Marketing

Email marketing is one of the oldest yet most effective forms of digital marketing. For every $1 spent, it has the potential to generate $44.25 in ROI.

The first step in using email marketing for your locksmith company is to build a subscriber list. You can add a sign-up form to your website and encourage visitors to subscribe. When someone opts into your email list, they indicate that they want more information, making them a qualified lead.

Once you've built your subscriber list, you can send emails with special offers, new services, industry trends, and helpful tips for homeowners.

Email marketing is an excellent way to stay connected with potential customers and encourage them to return to your website.
5. Social Media

Social media platforms are among the most visited sites online, with 2.3 billion people using them, making it almost certain that your target audience is present on these platforms.

Being active on social media helps you build relationships with potential customers and increase brand exposure. Platforms like Facebook, Instagram, Pinterest, and Twitter allow you to educate and engage with your followers.

Engaging with your followers demonstrates that you care about more than just making sales. They’ll appreciate your efforts to respond to their questions, concerns, and comments, which can foster customer loyalty and trust. When a follower needs a locksmith, you'll be the first to come to mind.

Your social media accounts can do more than just promote your business. Similar to email marketing, use these accounts to post helpful tips and industry news that your target audience will find interesting.