9 Home Services Marketing Tips for Boosting Your Company’s Revenue
Table of Contents
We Drive Results for Home Service Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
When people seek a home service provider, they increasingly rely on the Internet to guide their decision. Without a robust online presence, homeowners may choose competitors who are more visible online.
If you’re ready to kickstart your home services marketing efforts, we’ve got you covered. We’ll discuss effective strategies to attract more clients for your home services business.
Continue reading to explore these strategies!
Don’t have the time to develop your home services marketing strategy? No worries! Our team of 500 marketing experts can manage your marketing needs while you focus on handling the influx of new leads. Contact us today to find out more!
Why Should I Invest in Home Services Marketing?
For home services companies, the ability to attract and convert new leads is crucial. Traditional marketing methods such as direct mail and billboard advertisements often yield poor returns on investment.
Home services digital marketing enables you to reach highly qualified leads by establishing a strong online presence where your ideal prospects actively search.
Through Internet marketing, your home services company can achieve increased visibility, higher website traffic, and more robust client relationships.
9 Home Services Marketing Strategies You Can Start Today
What strategies can you leverage for home services marketing to expand your business?
1. Utilize local SEO to reach potential leads.
2. Run Google Local Services ads.
3. Employ SEO strategies to increase website traffic.
4. Share expertise through content marketing.
5. Manage your home service company’s reputation effectively.
6. Claim and optimize your Google Business Profile.
7. Stay connected with leads through email marketing.
8. Reach homeowners searching for services with PPC ads.
9. Capture attention with social media ads as people scroll.
1. Use Local Search Engine Optimization (SEO) to Reach Leads in Your Area
To expand your home services company through marketing, begin by prioritizing local SEO. Local SEO targets keywords specific to your geographic area, enabling you to attract leads actively seeking services in your locality.
It's a smart approach to target individuals searching with terms like "near me" or specific locations to find the right home services provider.
Here's how to get started with local SEO:
- Optimize for local keywords: Focus on keywords that people use to search for home service providers in their area, such as "plumber in Los Angeles" or "roofing repair company near me."
- Optimize local listings: Apart from Google, platforms like Angi and Yelp are crucial for potential customers. Ensure consistency across all local listings to provide accurate information about your company, regardless of where people find you.
- Optimize local business schema: Use schema markup to provide structured data that helps search engines understand your business better. Include details like your location, operating hours, and business type in your schema markup.
2. Invest in Google Local Services Ads to Drive Qualified Leads
An essential aspect of home services marketing is running Google Local Services ads. These ads prominently appear at the top of local search results, making it easier for people to find a service provider in their immediate area.
Local Services ads are an excellent method to connect with individuals seeking a home services provider. Supported by the Google Guarantee, these listings instill confidence in potential customers when choosing your business.
Moreover, you only incur costs when someone contacts your business, making them a cost-effective way to generate qualified leads.
Here’s how to optimize your Google Local Services ads:
- Add your business details to provide insight into your company (years of service, whether you offer 24/7 services, etc)
- List all the services you provide to increase your reach
- List all the local areas you service
3. Use SEO to Boost Website Traffic
When people seek a home service provider, they increasingly rely on search engines like Google to guide their decision-making. That's why having a robust SEO strategy is essential to ensure these leads discover your business first.
SEO involves optimizing your website to enhance its visibility in search engine results and attract more qualified leads seeking your services.
Here are some key components of an SEO strategy for your home service business:
- Identifying relevant keywords: Target keywords that potential customers use to find businesses like yours, such as "how to fix a clogged drain" or "best products for lawn maintenance."
- Optimizing search listings: Your title tags and meta descriptions play a crucial role in attracting clicks from search results. SEO focuses on optimizing these elements to drive more traffic to your home service company's website.
- Improving website load time: Fast-loading websites are critical for converting leads into customers. SEO efforts include optimizing your website's performance to ensure prospects can quickly access the information they need.
4. Share Your Knowledge Through Content Marketing
Content marketing is a powerful digital marketing strategy for home services companies, involving the dissemination of valuable industry-related information to your audience.
Content can take various forms, including:
- Blog posts
- Videos
- Infographics
- Ebooks
- Whitepapers
By sharing informative content, you can position your home services company as a thought leader in the industry. When potential customers encounter useful information you’ve published, they are more likely to trust your business.
For instance, as a painter, creating an infographic on selecting paint colors for different rooms can attract local homeowners searching for painting tips. This content not only informs but also introduces them to your services.
Moreover, search engines favor fresh, high-quality content. Regularly posting such content can significantly enhance your SEO efforts by attracting more visitors and improving your website’s ranking in search results.
5. Manage Your Home Service Company’s Reputation
Did you know that 94% of people say reviews influence their decision to avoid a business? Your home service company's online reputation significantly impacts whether potential customers choose to hire you.
That's why it's crucial for home service providers to establish a review management strategy. Here’s what it entails:
- Monitoring reviews on platforms: Keep track of feedback about your business across platforms like Google and Yelp. Monitoring your online reputation allows you to proactively maintain or enhance your image.
- Responding to reviews: Whether positive or negative, responding to reviews is essential for fostering better relationships and attracting new customers. Research shows that 88% of people are more likely to hire a company that responds to all reviews. It demonstrates that you value customer feedback and are attentive to their concerns.
- Asking for reviews: Encourage satisfied customers to leave reviews by requesting feedback through follow-up emails or other methods. Actively seeking reviews helps in managing and promoting positive feedback about your services.
6. Claim and Optimize Your Google Business Profile
An essential part of home services marketing is claiming and optimizing your Google Business Profile. This profile appears in search results whenever someone searches for a local service provider.
To create a click-worthy Google Business Profile, here are some best practices to follow:
- Verify your information: Ensure all details on your Google Business Profile, such as contact information, address, and operating hours, are accurate. This ensures potential customers find reliable information when they come across your profile.
- Add photos: Enhance your listing by including high-quality photos. Showcase completed projects, your team in action, and any other relevant visuals that provide insight into your business. Photos help potential customers visualize your services and build trust.
- Manage reviews: Monitor and respond to reviews left on your Google Business Profile. Engaging with reviews—whether positive or negative—demonstrates your commitment to customer satisfaction. It shows potential customers that you value feedback and are responsive to customer concerns
By implementing these practices, you can optimize your Google Business Profile to attract more clicks and potential customers for your home services business.
7. Use Email Marketing to Stay Connected with Leads
In the competitive home services industry, maintaining top-of-mind awareness is crucial for attracting and retaining customers. Email marketing is a powerful tool to achieve this goal by consistently engaging with your audience.
Here’s how to drive a successful email marketing campaign:
- Personalizing emails: Tailor your emails to cater to different segments of your audience. For instance, if you offer HVAC services, customize content based on whether customers are interested in heating, air conditioning, or other specific needs. Personalization enhances relevance and engagement.
- Creating enticing subject lines:Craft compelling subject lines that grab attention and entice recipients to open your emails. A well-crafted subject line increases the chances of your email being read and acted upon.
- Designing your emails: Design professional-looking emails that reflect your brand identity. A clean and visually appealing layout enhances readability and reinforces brand recognition. Consistency in design across your emails helps maintain a cohesive brand image.
By implementing these strategies, you can effectively leverage email marketing to keep your home services company top of mind among potential customers and drive engagement.
8. Use PPC Ads to Reach Home Owners Searching for a Provider
If you aim to reach more homeowners, consider running PPC ads. These ads appear at the top of relevant search results, above the organic listings.
PPC ads enable you to target industry-related queries by bidding on relevant keywords. Your position, bid amount, and other factors influence your ad's placement.
So, what goes into running a PPC campaign? Here are a few key steps if you choose to incorporate this strategy into your home services marketing plan:
- Keyword research: Identify the best keywords to target in your ads to ensure they appear in relevant searches. Conduct thorough keyword research to find keywords with a suitable average cost per click (CPC) that fits your budget.
- Set and adjust bid amounts:Determine how much you're willing to pay when someone clicks on your ads. Continuously monitor and adjust your bid amounts based on performance to maximize your budget's efficiency.
- Create ad copy: Write compelling ad copy that highlights the home service you're promoting. Effective ad copy is crucial for attracting clicks and driving traffic to your website.
- Create custom landing pages:Design landing pages that provide more detailed information about the specific service advertised. For example, if you're promoting roof restoration services, ensure the landing page focuses solely on that service.
PPC advertising is an excellent way for home service providers to attract qualified leads who are actively seeking professional services like yours.
9. Use Social Media Ads to Reach People as They Scroll
If you want to keep your company top of mind for homeowners, incorporating social media advertising into your home services marketing strategy is essential. Running social media ads allows you to showcase your brand to users as they browse their feeds, providing a great opportunity to remind them of your home services company.
Here’s how to create effective social media ads for your business:
- Choose a relevant, high-quality visual: Social media ads are predominantly visual. Select images or videos that are relevant to your promotion, high-quality, and eye-catching to capture users' attention.
- Refine your target audience: Social media platforms offer advanced targeting options to reach specific audiences. Refine your ad targeting to ensure your ads reach the most interested leads, increasing the likelihood of engagement and conversion.
- Create a custom landing page: After users click on your ad, a custom landing page keeps them engaged. Tailor the landing page to focus on the information presented in the ad, providing more details about the services
By implementing these strategies, you can create compelling social media ads that effectively keep your home services company top of mind for homeowners.
Why You Should Partner with a Home Services Digital Marketing Agency
If you’re looking at the list of marketing strategies and feeling overwhelmed, you’re not alone. While all the home services marketing tactics mentioned are valuable to your business, they require significant time, effort, and expertise to implement effectively.
When you’re busy running your business and assisting homeowners, you likely don’t have the time to dedicate to these strategies.
That’s why partnering with a home services digital marketing agency is the best option. You’ll get a team of professional marketers to handle your strategies, allowing you to focus on managing the new influx of customers.
If you’re searching for a digital marketing agency experienced in marketing home services companies, look no further than MacroHype.
Businesses from plumbers to electricians, contractors, and roofers choose MacroHype for home services digital marketing for several reasons.
As your home services marketing agency, you benefit from:
1. A skilled Team of Marketers: Access a team with award-winning technology and data-backed strategies that drive success.
2. All Services in One Place: As a full-service marketing agency, we offer dozens of digital marketing services under one roof. You don’t have to juggle multiple agencies or manage communication between them.
3. A Custom Marketing Plan: Tailored marketing plans are key to your home services company’s success. A custom strategy helps you thrive in your market and achieve the best return on investment (ROI).
3. A Dedicated Account Manager: Your account manager is your go-to person for all questions, concerns, and updates. You’ll always know who to contact for information and assistance.
4. Transparent Pricing: Unlike many agencies that hide their pricing and packages, MacroHype publishes all prices and packages online. You’ll know exactly what you’re getting, allowing you to make the best decision for your business.
Proven success:
We’ve been helping home services providers grow their operations for years. For example, Bruni and Campisi, an HVAC business, saw a 524% increase in ad clicks and a 321% increase in goal completion after partnering with us.
By choosing MacroHype as your home services marketing agency, you gain a comprehensive, transparent, and effective partner dedicated to your business’s growth and success.
Earn More Leads with Home Services Marketing
As a home services marketing company, we understand what it takes to drive results for home service providers.
If you want to get a leg up on your competition and stand out in your market, it’s time to partner with a trusted agency like MacroHype. With over 28 years of experience in digital marketing, our experienced team can help you grow your bottom line and boost company revenue.
How We're Hitting Headlines
Explore Our Home Repair Results
Boss Mechanical
Bruni and Campisi
Maryland Sunrooms
Your Business
Trusted By Industry Leaders
Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.
Solving Key Challenges for Home Services Companies
Our website isn’t ranking in the search results
When people in your area search for home services, they turn to search engines like Google. Make sure your website ranks at the top of search results when your target audience is searching for your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need assistance in recruiting talented and friendly technicians, our recruitment marketing services at MacroHype have you covered.
We’re not generating enough leads
Are visitors coming to your website but not reaching out? Our expert marketing specialists and web designers at MacroHype can optimize every aspect of your site to attract and convert more of your target audience into customers.
We’re not attracting new customers
Struggling to boost your online visibility and attract new customers? Our award-winning marketing services at MacroHype will help get your brand noticed by the right audience in your local area.
Get a Free Quote
Start your business growth with MacroHype Today!
