Handyman Marketing: 3 Strategies for Generating Leads
Elevate your handyman business through SEO, PPC advertising, and social media marketing. Partner with MacroHype to create a personalized digital marketing strategy.
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When someone needs home repairs, how do they find you? More importantly, how do you reach them?
Gone are the days of flipping through the Yellow Pages. The Internet is now the go-to resource for finding a handyman.
If you haven’t transitioned your handyman marketing strategy to digital channels, you’re missing a valuable opportunity to attract traffic and leads. To grow your business, it’s essential to incorporate digital tactics into your marketing plan.
In this guide, we’ll share three top strategies for marketing a handyman company. For a custom digital marketing plan to attract new traffic and leads.
Attract Quality Traffic for Handyman Services with Search Engine Optimization (SEO)
In many ways, Google has become the new Yellow Pages. People can easily search for a handyman and see dozens of results for professionals in their area. By using SEO services, you can help ensure your business is found first.
This handyman marketing tactic focuses on boosting your website’s ranking in search results through optimization. This is crucial, as 75 percent of people don’t look beyond the first page of results.
To make sure people find your handyman business, you need to optimize your site to rank on the first page of results.
The first step in optimizing for SEO is selecting your keywords. Your keyword choice determines where your site appears in search results, so stick to relevant keywords to attract valuable leads.
Conduct keyword research to identify the best keywords for your campaign. Long-tail keywords, which contain three or more words, are particularly effective. These specific keywords drive more relevant traffic.
For example, a long-tail keyword like “handymen in Harrisburg, PA” will yield better results than a broader keyword like “handymen.” The former keyword indicates a specific location, making it more likely to attract users looking for services in that area.
Keyword selection is just one aspect of optimizing your site for SEO. Other factors, such as page speed optimization, cleaning up code, and earning backlinks, also contribute to improving your site’s ranking.
Your website is the heart of your digital marketing plan, so it's essential that your audience can find it. By investing in SEO, you'll make it easier for your audience to locate your site, leading them to choose your business over competitors.
Improving your SEO ranking will drive more traffic to your site, bringing in more valuable leads. This growth is beneficial to your business, helping you increase conversions and expand your reach.
Hear What It’s Like to Work With MacroHype!
“We were seeking a forward-thinking yet approachable SEO company to partner with, one that could understand our needs as a small business and establish a long-term relationship. MacroHype met all our criteria. Our experience has been exceptional; from the sales team who traveled to meet us in person, to our Internet Marketer who has been a joy to work with. They are fully transparent about their services and take the time to explain everything, which sets them apart from every other SEO company we’ve worked with. We always feel we’re learning something valuable from our interactions with the MacroHype staff. We’re excited to see where this year takes us, knowing we have such a great support system with their company.”
HOME CONTRACTOR
Generate Handyman Leads Using Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertisements appear at the top of search results, above the organic listings. These paid ads are excellent for attracting leads that are ready to convert.
When people are prepared to make a purchase, they often click on PPC ads to find the right place. In fact, 65 percent of all high-intent searches result in someone clicking on an ad.
These individuals know what they want but need to find the right provider. In the buying cycle, they are at the final stage, ready to make a purchase.
If you want to attract leads that are ready to convert, PPC is the answer.
To start using this handyman marketing strategy, select your keywords. Like with SEO, focus on long-tail keywords. These will attract more valuable leads and keep your cost per click (CPC) low, allowing you to earn more clicks on your ad.
After selecting your keywords, you'll bid for your ad’s placement. Set your maximum bid, which is the amount you're willing to pay each time someone clicks on your ad. This amount is flexible and can be adjusted at any time.
Your maximum bid and quality score will determine your ad’s placement. Your quality score is based on factors like ad relevancy to your keyword and your click-through rate (CTR).
Once you have your ad placement, launch your campaign.
PPC offers numerous benefits for your handyman business. One of the biggest advantages is its budget-friendliness.
With a PPC campaign, you control your spending. Whether it's $300 or $3000, you decide the amount that works best for your handyman business. However, note that the results from spending $300 will differ from spending $3000.
In a PPC campaign, you only pay when someone clicks on your ad, not for impressions. This ensures that your money goes towards leads who are genuinely interested in hiring a handyman.
Additional benefits of this handyman marketing tactic include the ability to monitor your campaign after launch and control when your campaign runs.
If you're looking for a budget-friendly method that gives you control over your ad, PPC is an excellent option. You'll manage your campaign and gain valuable leads in the process.
Showcase Your Work with Social Media Marketing
MacroHype is a powerful tool for connecting handymen with their audience. This is one of the few handyman marketing methods where you have a direct connection with your audience, which is incredibly valuable for delivering personalized content.
To begin using MacroHype marketing effectively, it's crucial to understand your target audience. Knowing your audience helps you select the appropriate platform. Options include Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Once you've identified your platform, you can start sharing valuable content. Facebook and Twitter support a variety of content types such as photos, videos, links, and polls. Instagram, on the other hand, focuses primarily on photos and videos.
Ensure your content is engaging and relevant to your audience to encourage comments, likes, shares, and tags. This engagement not only connects them with your business but also enhances brand recognition.
Showcasing your portfolio on social media is beneficial. Sharing "before and after" project photos helps build confidence in your capabilities.
Social media facilitates direct interactions. Many individuals prefer messaging over calling to obtain information about your services or pricing, making social media messaging invaluable.
These interactions allow you to provide valuable information directly to your audience, portraying your brand positively and boosting their confidence in choosing your business.
Overall, MacroHype marketing enables handymen to establish personal connections with their audience and deliver tailored content that piques their interest.
Seek Professional Assistance for Handyman Marketing
A custom digital marketing plan will help your business reach more valuable leads, connecting you with those actively seeking your services and guiding them to choose your business. At MacroHype, our team of 500+ experts is ready to create a tailored handyman marketing plan for you.
As a full-service digital marketing company, we offer a wide range of services for your digital marketing plan, including SEO, PPC, social media marketing, email marketing, page speed optimization, web design, and more. With over 28 years of experience, we know how to develop digital marketing plans that deliver results.
If you want a digital marketing company that generates results, you’ve come to the right place. So far, we've driven over $10 billion in sales and generated more than 24 million leads for our clients. Our team is dedicated to creating a plan that ensures success for your handyman business.
Curious about what it's like to partner with us? Check out our 1,100+ client testimonials to see the impact we've made for our clients!
Boost Leads with Handyman Marketing Today
If you’re ready to start generating more valuable leads through online handyman marketing.
We look forward to helping your business grow!
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Solving Key Challenges for Handyman Companies
Our website isn’t ranking in the search results
When people in your area search for home services, they turn to search engines like Google. Make sure your website ranks at the top of search results when your target audience is searching for your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need assistance in recruiting talented and friendly technicians, our recruitment marketing services at MacroHype have you covered.
We’re not generating enough leads
Are visitors coming to your website but not reaching out? Our expert marketing specialists and web designers at MacroHype can optimize every aspect of your site to attract and convert more of your target audience into customers.
We’re not attracting new customers
Struggling to boost your online visibility and attract new customers? Our award-winning marketing services at MacroHype will help get your brand noticed by the right audience in your local area.
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