4 Digital Marketing Strategies and Services for Electricians to Implement in 2024

These are the four most common and effective ways to market your electrical company online:

1. Search Engine Optimization (SEO)
SEO should be your first consideration.

SEO, or search engine optimization, is the process of optimizing your website to be easily read by search engines, enabling your site to appear in search engine results pages.

Without SEO, your website is less likely to show up in organic search results for queries like “electric company,” “wiring replacement,” “electrical installation,” or other keywords your customers search for.

Speaking of customer searches, SEO also includes keyword research, which involves identifying the most valuable keywords for your company.

“Most valuable” refers to keywords with high search volume and low competition — the ideal combination for attracting quality traffic.

Long-tail keywords usually meet these criteria as they are more detailed phrases rather than single keywords.

For example, “plumbing services in Boise” is a long-tail keyword that suggests someone is seeking plumbing assistance in Boise, Idaho. Although this query won't be relevant to users outside the area, it attracts highly targeted traffic from individuals in Boise looking for local plumbing services.

Overall, investing in electrician SEO services will help you increase website traffic and attract more customers.
2. Pay-per-click (PPC) advertising
PPC, or pay-per-click, allows you to pay for qualified traffic from search engines, social networks, and other popular websites.

You can place ads on platforms like Google, Facebook, or Twitter.

PPC lets you set an affordable budget cap, ensuring you never overspend. Plus, you only pay when someone clicks on your ad, meaning you don’t pay to place the ad but only when there's a chance to gain a new customer.

These ads operate on a bidding system, requiring you to bid higher for your ad to appear above competitors. With providers like Google, you bid on keywords. With others like Facebook, you bid on demographics, interests, and other criteria.

PPC ads are highly successful because they are targeted. You choose exactly who sees your ads to achieve the best results.
3. Social Media
A significant 78% of small businesses utilize social media, with 90% leveraging it for marketing purposes.

Numerous social networks are available to promote your electrical business, each requiring similar initial steps.

Platforms such as Facebook, Twitter, Instagram, and YouTube boast millions of users, offering ample opportunities to market your electrical company effectively.

Utilize these platforms to share captivating images of your electrical projects, informative DIY videos, and updates on new services offered by your company — and this is just the beginning!
4. Blogging
An impressive 78% of online consumers trust the information they read in blogs, presenting a significant opportunity for your electrical company to establish authority in the industry.

Blogs can cover a wide range of topics related to your business. For instance, you could create a weekly blog discussing the optimal timeline for replacing various electrical components in homes.

Additionally, writing blogs that delve into industry-wide topics, such as electrician industry statistics, can educate both your readers and competitors.

Consistently providing unique and high-quality information to your audience is key to running a successful blog for your company.

Blogs are highly shareable, making it easy to link them on platforms like Twitter, even within its 280-character limit, and share them on Facebook with engaging headlines and explanations.