15 Marketing Strategies to Grow Your Construction Business

Discover how to create an exceptional marketing campaign with these 15 construction marketing ideas!

1. Create a well-designed, informative site
Your website is often the initial impression potential customers have of your business. It's crucial to create a site that not only informs but also visually engages visitors.

Responsive design is paramount. It ensures your site functions seamlessly across all devices—desktops, smartphones, and tablets—making information accessible regardless of how users access it.

This not only enhances user experience but also boosts your site's search engine rankings, particularly on Google.

Additionally, implementing effective search engine optimization (SEO) practices is essential. This includes using relevant keywords in strategic places like title and header tags, crafting compelling and unique content, and employing other tactics to increase your online visibility and attract more visitors.

2. Start an email newsletter
Many companies wrongly assume that email newsletters are outdated, but they actually offer one of the highest average ROIs in marketing. Collect emails on your website to build a subscriber database and regularly send newsletters as part of your construction marketing strategy.

Your newsletter topics can vary widely—update clients on ongoing projects, share ideas for new ventures, or showcase before-and-after project photos. These emails are an effective means of staying connected with potential clients interested in hiring construction companies.

3. Reference your online materials in your physical locations
Are you currently undertaking a building facade renovation? Make sure that every passerby recognizes the exceptional work being done by your construction company.

Enhance visibility by prominently displaying your website URL and social media information on signage. This not only reinforces your online presence but also drives increased traffic to your website.

Integrating this construction marketing idea effectively bridges your offline and online strategies, maximizing your outreach and engagement opportunities!

4. Start a Facebook business page
If your company isn’t already on Facebook, it's essential to create an account now. With 1.79 billion daily active users, your current and potential customers are likely already engaging on the platform. Best of all, setting up an account is completely free.

Establishing a business page provides a platform to highlight your projects, share announcements, and interact directly with your customer base. Additionally, take advantage of Facebook's highly targeted paid advertising options to reach specific demographics and expand your reach.For further guidance on optimizing your page and profiles across various platforms, delve into our comprehensive resource on social media tips tailored for construction companies.

5. Add calls to action on all of your marketing material
Whether you're updating your website, newsletters, or social media accounts, incorporating clear calls to action is crucial. Simple additions like "Contact Us!" buttons on your pages or including links to contact forms at the end of social posts can significantly increase visitor engagement and conversion rates.

Calls to action direct visitors to take specific actions, such as reaching out to inquire about your services or requesting more information. This not only prevents aimless browsing but also ensures that visitors can easily access essential information, such as your contact details, when they are ready to make a decision.
6. Claim your business on review sites
Many potential customers rely on online company reviews before making decisions, especially when it comes to construction companies. These reviews act as a crucial vote of confidence or caution.

While you have limited control over customer reviews, it's essential to claim your business on popular review platforms such as Yelp and Google. This allows you to monitor feedback and respond to reviews effectively. Acknowledging both positive feedback and addressing concerns demonstrates your commitment to customer satisfaction, thereby building trust with potential customers.
7. Offer your expertise as an interviewee
Offer yourself as an expert in your field to reporters and writers for local publications by reaching out via email. This proactive approach can lead to opportunities for interviews and articles featuring your expertise.

While this strategy may not seem directly tied to online marketing, it's important to recognize how news dissemination has shifted to online platforms. Articles and videos published by local publications are often shared digitally, offering valuable opportunities to enhance your online presence. Being featured as an expert can generate backlinks to your website and drive traffic from interested readers seeking more information about your services.
8. Optimize your construction company’s website for search
SEO stands out as a cornerstone in construction marketing, particularly because 71% of business buyers and 80% of shoppers conduct their purchasing research online. Establishing a robust presence in search engine results is crucial to being discovered online.

With SEO, you strategically optimize your website for searches relevant to your company and services. For example, If your construction business focuses on commercial projects, you’ll target keywords like "commercial construction services" or "office building contractors."

Optimizing for SEO involves a range of tactics, from refining title tags and enhancing page speed to creating high-quality content and earning backlinks. These efforts collectively work to improve your website's visibility, attract qualified traffic, and ultimately drive conversions.
9. Build interactive tools, like cost calculators
Links are a critical element of SEO, particularly backlinks from reputable sites, which signal positive endorsement to Google. These backlinks can enhance your website's authority and improve its ranking in search results.

Construction companies can acquire authoritative backlinks primarily through content creation. By producing valuable content that resonates with your audience, you increase the likelihood of others sharing and linking to it. This approach is crucial for building a robust backlink profile essential for SEO success.

Tools are an effective strategy for attracting backlinks as they provide valuable resources that address specific user queries. For example, Online calculators for estimating renovation costs or project timelines can drive targeted traffic to your site and increase the likelihood of others sharing or linking to your resources.

By researching popular search queries, consulting with sales representatives, and collaborating with developers, you can create tools that not only provide useful information but also contribute to your SEO efforts by attracting backlinks naturally.
10. Use Google Local Services ads for marketing your construction company
Another effective way to market your construction company is through Google Local Services ads.

These pay-per-lead ads appear prominently at the top of relevant Google search results, ensuring high visibility when potential customers search for services like home building. Unlike traditional pay-per-click ads, you only pay when someone contacts your business directly from the ad, rather than just clicking on it.

Implementing Google Local Services ads can drive qualified leads to your construction business. Consider partnering with a digital marketing agency, such as MacroHype, that specializes in managing and optimizing Local Services ads. They can help you build, manage, and maintain your ad campaigns to maximize their effectiveness and attract more customers.