Digital Marketing for Cleaning Services: 5 Powerful Tips

1. Maintain a thorough, yet straightforward, website
When someone is searching for a cleaning service, and you want them to choose yours, you need to provide a few essential pieces of information.

First, let them know that you offer exactly what they need. For example, an individual seeking bi-weekly maid services requires a different type of cleaning service than a business looking to outsource nightly cleaning.

Clearly outline the packages and services you offer, and detail them on your website.

You can provide more in-depth information about each service on subpages, which interested users will seek out.

Equally important to potential clients is how you screen your employees.

Safety is a significant concern for anyone allowing strangers into their homes or workplaces. Reassure your readers by explaining your safety protocols on your website.

Even if you’re a solo cleaner, describe your credentials. If you’ve been in business for years, include testimonials that highlight your skills.

Lastly, no website is complete without images.

Pictures effectively showcase what you can do for clients, so ensure you have them on your site. Before and after shots are excellent for demonstrating your capabilities, provided you have permission from the homeowners.

2. Encourage satisfied customers to write reviews about your cleaning services

Reviews help you build trust with potential clients.

While you shouldn’t offer money or gifts for reviews, you can encourage customers to share their opinions in various ways.

If you use email marketing, send follow-up emails to customers who recently used your services.

You can also add a reminder on your website or ask customers in person.

Great platforms for reviews include Google, Facebook, and your own website, but there are many other options as well.

Once you have reviews, remember to respond to them, whether they’re positive or negative.

Your responses show that you value customer feedback and are willing to listen and improve your business.

In addition to building trust, reviews are vital for local SEO.
3. Have a social media presence for your cleaning business
Social media should be a key component of any digital marketing strategy for cleaning businesses.

Chances are, you or your employees are already active on major social media platforms like Facebook, Twitter, Pinterest, LinkedIn, and YouTube.

Your cleaning services business should be present on at least one or two of these channels.

Start by creating a Facebook business page. This step is essential as customers expect businesses to have a Facebook presence.

Your Facebook business page should include a brief description of your services.

Don’t omit essential details like contact information, special offers, services, and years in business. These elements differentiate you and encourage visitors to explore your page further and potentially contact you.

Keep in mind, a Facebook business page will invite customer reviews. Some reviews may be critical. Don’t take these personally — every business receives both positive and negative feedback.

Responding to negative reviews is important as it shows you care about customer satisfaction and are willing to address their concerns.

As for what to post on Facebook, the possibilities are endless! For example, a customer might allow you to share “before cleaning” and “after cleaning” photos. Videos can also be effective, such as a one-minute tip on the best way to clean an oven.

Once your Facebook business page is set up and you’re posting regularly, consider adding another social media account. Twitter is great for real-time updates and hashtags, while LinkedIn is ideal if you focus on commercial cleaning. If you enjoy sharing photos of your work, Pinterest is perfect for image-centric content.

The most critical aspect of social media is to be active and present!
4. Take pictures of your work

Telling people that your business does great work isn’t enough. People need proof that you know how to clean and do it the right way.

Digital marketing for cleaning services should definitely include photos of your work to build trust in your services.

With your customers’ permission, take photos of the space before and after you’ve cleaned it.

Capture your team in action. Show the equipment they use and the precautions they take to ensure every job is as good as the last one.

With the proper permissions, you can use these photos in your emails, share them on social media, upload them to your website and review sites, and add them to your Google Business Profile listing.

A few photos can significantly enhance your marketing for cleaning services.
5. Advertise with Google Ads
Google Ads is a valuable tool for businesses of all sizes to gain an edge over the competition, and this is especially true for cleaning services providers!

Google Ads is designed to maximize your investment — you just need to optimize your ads so that they:

1. Target keywords relevant to your cleaning services. Effective PPC keyword research will help you select the right keywords for your business.

2. Get straight to the point. With limited text space, highlight the most important aspect of your business.

3. Have a strong headline. Your header should compel readers to click through to your website or a specific landing page.

One advantage of Google Ads campaigns is that you can adjust your budget regularly to see what works best. Be realistic about what you can spend, and consult with a professional if you're unsure about the optimal approach for your business.