6 Digital Marketing Strategies for Plastic Surgery
98,000+
hours of healthcare marketing experience
Digital Marketing Services for Plastic Surgery from MacroHype
Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the most effective digital marketing strategies. It involves optimizing your website and content to rank in relevant Google search results. When users discover your site through Google, it increases the likelihood of them becoming patients in the future.
SEO is MacroHype’s specialty, ensuring stellar results from our SEO services. We begin with keyword research to identify relevant keywords to include in your content. Implementing these keywords helps Google understand how to rank your content in search results for the terms your target audience is searching for.
Other ways we’ll assist in optimizing your Google rankings include:
With our SEO services, you’ll have the opportunity to attract new patients through Google search results.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is another effective digital marketing strategy for plastic surgeons, allowing you to reach users through Google search results. Unlike SEO, which focuses on organic rankings, PPC involves paid ads that appear prominently above organic search results.
You can launch paid ad campaigns through Google Ads, where you bid on specific keywords to determine the placement of your ads. When users search for these keywords, Google selects which ads to display based on two primary factors:
MacroHype will assist you in crafting PPC campaigns designed to attract clicks and generate new patients. We collaborate with you to develop an optimal bidding strategy and create compelling ads that ensure your PPC campaigns reach the right audience.
The best part? You only pay for PPC ads when users click on them, making it a cost-effective strategy to drive targeted traffic to your plastic surgery practice.
Social Media Marketing
When marketing to people online, it’s crucial to meet them where they spend their time. With the average user dedicating 32% of their Internet activity to platforms like Facebook and Twitter, social media presents a fantastic opportunity for marketing.
MacroHype will assist you in fully leveraging the potential of social media. Once we set up your accounts, we’ll collaborate with you to create engaging content such as infographics and videos to attract users.
Social media also provides an excellent platform for interaction. When users ask questions or engage with your posts, we’ll help you craft effective responses to ensure they feel acknowledged and valued.
Beyond organic posts, we’ll guide you in utilizing paid social media advertising. Most platforms enable you to place ads directly in users’ feeds, allowing precise targeting based on demographics like age and geographic location.
Web Design and Development
Most of your plastic surgery digital marketing efforts will drive users back to your website. Therefore, optimizing your web design is crucial to engaging users and converting them into new patients. At MacroHype, we specialize in web design services that enhance both functionality and visual appeal.
From a visual design perspective, we ensure color schemes and patterns reflect your practice’s unique brand identity.
On the technical side, our optimization efforts include:
We ensure that when users visit your site, they find no reason to click away. A well-crafted web design encourages visitors to stay longer, increasing the likelihood that they will convert into patients.
Content Marketing
Digital marketing for plastic surgeons revolves around enticing potential patients to visit your practice, and an effective strategy to achieve this is through content marketing.
Content marketing utilizes various forms of informative content to attract users to your website. At MacroHype, our team excels in creating diverse content types such as videos, blog posts, and more.
We specialize in crafting content tailored to showcase your practice and its offerings. Additionally, we create content that addresses broader plastic surgery trends and topics. The goal is to engage users with valuable and compelling information, initially drawing them in to learn more and potentially converting them into patients.
As expected, content marketing works hand-in-hand with SEO. While content marketing provides users with reasons to visit your site, SEO ensures that this content is easily discoverable by placing it prominently in search results. MacroHype can assist you in mastering both aspects to maximize your practice’s online visibility and patient conversion rates.
Email Marketing
Another critical strategy in plastic surgery digital marketing is email marketing, which allows you to connect directly with potential patients in their inbox. With this strategy, you can send monthly newsletters, practice updates, and valuable informational content.
It’s important to note that sending unsolicited emails to random contacts is not recommended. Instead, you can grow your email list organically by encouraging site visitors to voluntarily subscribe on your website.
To build your email list effectively, strategically place short email subscription forms throughout your site. Each form should offer valuable materials such as newsletters or exclusive discounts that users are interested in. By submitting their email addresses to receive these materials, subscribers will be more receptive to your email campaigns.
Since everyone on your list has opted in voluntarily, they are likely to engage positively with your emails, making email marketing a highly effective tactic for your plastic surgery practice.
Solving Key Challenges Healthcare
Our website isn’t generating enough traffic
Our team of expert SEO specialists, copywriters, and digital advertisers is dedicated to enhancing your website's rankings in searches related to your treatments. By doing so, we aim to consistently drive traffic and revenue for your practice or hospital.
We're launching a new location.
Position your new hospital, brand, or practice for future success with a comprehensive array of digital marketing strategies. These strategies are designed to increase your visibility among potential patients and compel them to choose your treatments.
We're not drawing in enough patients.
Attract a consistent stream of new patients to your practice, hospital, or brand with meticulously crafted strategies that deliver a seamless and engaging user experience for your website visitors, compelling them to convert into patients.
We're not drawing in enough patients.
Introducing new treatments or services and seeking to capture your potential clients' attention? Our suite of revenue-driving digital advertising and marketing services ensures comprehensive coverage, reaching those who most need your facility's offerings.
Hear From Our Clients
Drive More Revenue
"My practice has expanded quickly and improved our accessibility to both current and prospective clients in our community. MacroHype has played a crucial role in our growth, helping us more than double our revenue in just six months."
2X Increase in leads from organic search
Drive more web traffic
"Instead of pushing us to make our website like so many others, MacroHype suggests simple tweaks we can implement to achieve the results we want while letting our personalities shine through."
3872% Increase in website traffic and leads
Trusted By Industry Leaders
Our expertise across various digital channels enables you to connect with all audiences, from emerging businesses to international brands.
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FAQs About Digital Marketing Agencies & Services for Plastic Surgeons
Get answers to your questions about digital marketing agencies below:
Hear What It’s Like to Work With MacroHype!
“MacroHype has guided our website and SEO in ways we couldn’t have accomplished independently. The partnership has been valuable, and we look forward to further strengthening it in the future.”
COSMETIC SURGERY CENTER
MacroHype Knows Digital Marketing for Plastic Surgeons
Need help improving your plastic surgeon digital marketing? MacroHype can help! We specialize in digital marketing for the plastic surgery sector, and our extensive collection of testimonials reflects the trust clients place in us to achieve excellent results.
With our digital marketing services, you can receive assistance optimizing each of the strategies listed above and more. You'll also have a dedicated account representative to keep you informed about everything we do for you.
MacroHype boasts thousands of rave reviews for our transparency, communication, and exceptional results.
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