7 Ways to Market Your Brewery Online
Discover effective brewery marketing tips, including prioritizing quality and bottle design, leveraging social media and events, and effectively communicating your brand’s unique story.
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With breweries popping up everywhere, even in small towns selling their craft online, the competition in the market has never been fiercer. Marketing a brewery now requires strategic, appealing, and effective ideas to capture the attention of craft beer enthusiasts.
In today’s consumer-driven landscape, successful craft brewery marketing strategies must be meticulously planned to stand out.
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Marketing a brewery starts with the brew and the bottle
The first step to marketing any brewery is to perfect the recipe. The brew must meet expectations and live up to the hype. Taste and appearance are crucial for any great craft beer; no enthusiast wants to pour a glass of something that looks and smells unappealing.
However, flavor alone isn't enough to attract customers; the design on the bottle is equally important to buyers.
Invest in memorable designs
Remember the old adage that says you shouldn’t judge a book by its cover? It's not applicable when it comes to people choosing new brews. Names and labels on beers can significantly influence buyers, especially in a competitive marketplace.
Top craft brewery marketing experts already use logos and compelling language to attract customers. For example, a microbrewery in L.A. hired young, passionate artists to create unique artwork for their labels. Gimmicky? Perhaps. Effective? Absolutely.
Beyond label designs, invest in memorable branding. This might involve creating a distinctive logo for your brewery or hiring a web design company to develop an impressive parallax scrolling website. Do whatever it takes to stand out and be memorable.
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Try marketing with social media
What could be more social than enjoying craft beer with friends? It’s the epitome of socialization, which is why savvy brewers prioritize social media platforms. Despite their apparent simplicity, these tried-and-true marketing techniques are actually too effective to ignore.
Here are some social media tips you can implement:
Create a Custom Hashtag:
Many breweries create hashtags around their brewery name or special brews. This helps track discussions and integrates their marketing into mainstream social conversations. Monitor these hashtags for customer feedback and address any issues promptly.
Visual Marketing:
Encourage customers to share photos of themselves enjoying your beer. Visual content, like photos of your "what’s on tap" board, can attract local patrons and entice them to visit.
Stay Engaged
Engagement is crucial. Respond promptly to comments, feedback, and questions on your social media pages. Building a reputation for caring about your customers and their experiences can significantly influence their loyalty and word-of-mouth recommendations."
These tips leverage social media effectively to enhance engagement, attract customers, and build a strong brand presence in the competitive craft brewery industry.
Beer events have taken center stage
Another effective way to market a brewery is by creating and hosting events. Events can range from large-scale celebrations like a week-long Mardi Gras extravaganza to intimate gatherings such as a night of microbrew samplers for women only. According to EventBrite, beer-focused events are gaining popularity nationwide.
You don’t need to spend a fortune on event marketing if you have a strong following. Even a small group can create a fun and engaging atmosphere, encouraging attendees to return with friends next time.
If hosting an event solo seems daunting, consider partnering with a complementary local business, such as a restaurant or bakery. Pairing French pastries with craft brews or spicy pulled pork sandwiches with a flavorful IPA can attract diverse audiences and enhance the event experience.
Another contemporary approach is hosting fundraisers, whether for breast cancer awareness with berry-flavored beers or supporting local nonprofits. The possibilities are limitless and can showcase your brewery's creativity and community involvement.
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