5 Ways to Market Your Bakery Online
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We Drive Results for Bakeries
- 24 million leads generated for clients
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“In today’s saturated market, consumers have countless choices, especially when it comes to food. While you’re confident in your bakery’s delicious offerings, reaching new customers who haven’t yet experienced them can be a challenge.
The most effective approach is to meet potential customers where they spend their time: online. Digital advertising offers limitless possibilities. This page outlines several online marketing strategies tailored for bakeries, helping you leverage your website, social media platforms, and targeted paid advertising to their fullest potential.
Website marketing strategies for bakeriess
"What sets your website apart? It’s all about how you present and showcase your baked goods through effective website marketing. Consider it from the perspective of a potential customer: they might be visiting because they've been to your bakery before and want to see what's new, they heard about you through word-of-mouth, or they're simply searching for local bakeries online.
No matter how they discover your site, your objective is to persuade them to visit your bakery and make a purchase. Here’s how you can achieve that:"
Here's a refined version of your points:
1. Simple Navigation:
Most visitors come to your site seeking basic information such as your location, hours, and offerings, so make it easy for them to find this information. Include these details at the bottom of every page and create a straightforward navigation system for everything else.
Ensure you have a clean and simple navigation bar at the top of each page, allowing users to easily find what they’re looking for. Organize your pages more effectively by using drop-down menus within your navigation bar.
2.Photos:
Appealing photos can often be enough to attract customers to your bakery and are far more compelling than text. Therefore, include images of your bread, pastries, and other baked goods.
When selecting photos, ensure they are genuine examples of your food. Avoid using stock photos, as they can mislead customers if the images don’t reflect what you actually sell. Even a few quick snaps taken with a smartphone are better than inauthentic stock photos.
3. Alongside photos, include descriptions of your baked goods on your site. This helps in case the photos don’t load properly for some users and also aids search engines in understanding your site.
Even advanced search engines like Google can’t interpret images the way humans do. Therefore, even if you have numerous photos of specialty cupcakes, Google won’t recognize that your site is a strong match for someone searching for "cupcakes" without descriptive text.
4. Purchasing Information:
Include information on where and how people can buy your baked goods. Specify if they need to visit your physical store, if they can order online, or if they can place an advance order for an event.
Make the purchasing process as clear as possible and always provide a map and phone number to address any potential confusion.
5. Unique Selling Points:
While your bakery may be unique, many other bakeries offer similar options. To stand out to potential customers browsing online, highlight what sets you apart.
What specialties do you offer? Are your recipes part of a family tradition? Do you have an intriguing backstory? You don’t need a lengthy explanation, but you should clearly convey why customers should choose you over the competition.
When writing your copy and selecting images, don’t forget to incorporate search engine optimization (SEO). This will help Google and other search engines locate your site quickly and improve your page rankings.
If you’re unsure which keywords to use, think about how you would search for a bakery. What keywords would you enter? Are there any long-tail keywords (phrases or geographic locations) that could be beneficial? Conduct some research and include these keywords to enhance your chances of ranking well.
Hear What It’s Like to Work With MacroHype!
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FOOD SERVICE
What does an Internet marketing company do?
"If you're unsure about managing an Internet marketing campaign for your bakery on your own, don't worry! That's where we come in. Watch the video below to learn how an Internet marketing company can support you and your bakery."
We Drive Results for Bakeries
- 24 million leads generated for clients
- Dedicated account manager backed by 500+ digital experts
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