Digital Marketing for Credit Unions

The best credit union marketing strategies include:

1. SEO
SEO, or search engine optimization, is the practice of improving your website so that users can find you on Google.

Without the help of this credit union digital marketing strategy, you won’t show up in Google when potential members search for keywords like “credit unions in Texas.”

This is especially important since most searchers don’t even make it to the second page of results. They typically click on the first three results of the first page.

So by appearing higher in search results, your credit union will have a much better chance of being discovered by searchers.

SEO also includes a whole subset of strategies that improve your rankings. These include concepts like keyword research, content creation, link building, and more.

Content for your credit union’s website can range from short blog posts to lengthy article pages – but it should always inform your readers about something related to your credit union. A great rule of thumb for content is to make it beneficial for your readers.

Google can tell whether your page is informative to readers, and they rank your site accordingly.

Keyword optimization refers to how you include keywords in your content.

Link building is an important part of SEO as well because links are a major ranking factor in Google’s algorithm.

You earn backlinks when other website link to yours. It’s especially important to gain links from other high-quality websites, so Google can see you’re a reputable and helpful source in your industry.

That’s just the beginning of SEO. If you want to know more about the advantages of SEO, you can check out our blog post!

2. PPC
PPC, or pay-per-click advertising, is a way to promote your business on social networks and search engines for an exceptionally low cost compared to traditional advertising.

Like its name suggests, you only pay for your ads when someone clicks on them. That means that you only pay the search engine when you could potentially convert a new customer.

PPC ads work on an auction system where you bid on a keyword with your competitors.

If your bid is higher than your competitors, your ad will show up in the #1 ad position in Google when people search for that keyword.

3. Email marketing
When it comes to marketing for credit unions, email marketing is an especially lucrative strategy. With it, you can send tailored messages to individuals who’ve expressed interest in your credit union to encourage them to become members.

In order to start an email marketing campaign, you need a contact list of website visitors who have given you their contact information.

One way to get contact information is with a call to action that prompts visitors to sign up for your email newsletter. It’s quick, to the point, and informative.

There are a lot of other options for collecting email addresses too, so you should never send emails to users without permission. Besides, you’d be spamming people if you did that, and Google penalizes spammers harshly for badgering Internet users.

As far as your emails’ messages, you can give little bits of information to engage your reader and link to your latest blogs, recent loan interest rates, and other content on your website.

Email marketing is so effective that it’s earned some companies more than $40 for every $1 they’ve invested. With such a promising stat, every credit union should use email marketing!

4. Social media
With billions of users on social media every day, your credit union needs a presence on social networks like Facebook and Twitter.

Facebook allows you to share updates on upcoming promos you may have, post photos of your offices, hold contests, introduce staff, and more.

It’s also a great platform to interact with followers via comments and messages.

Twitter is a little more limited since you can only tweet in 280-character tweets, but you can still link to valuable content.