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What Are SEO Topic Clusters and How To Create Them?

Topic groups are now an important part of search engine optimization (SEO) for making your website more visible and higher in the rankings. You can make a strong network of pages that search engines love by organizing your content around specific topics and subtopics. What are topic clusters? Why are they important for SEO? This blog post will explain all of that and show you how to make them in a step-by-step way.

What Are SEO Topic Clusters?

Topic clusters are groups of web pages that are tied together and center on a main topic, which is called the "pillar page." The center page is where most of the information is located and covers the main subject in depth. Along the edges of the "pillar" page are several "cluster pages" that go into more detail about linked topics. These cluster pages connect to the pillar page and to each other, making a layout that flows well.

Why Do Topic Clusters Matter for SEO?

Search engines like Google have changed over time to be able to figure out how different pieces of information are related to each other. When you make topic groups, you tell search engines that your website is an expert on a certain subject. In turn, this can help you rank higher for related keywords and get more traffic from search engines.

Topic clusters also make it easier for your guests to use your site. Users are more likely to stay on your site longer if the content is well-organized and easy to find their way around. This lowers the number of people who leave your site quickly and increases engagement. Search engines see your website as more trustworthy because people are behaving in a good way.

How To Create Topic Clusters: A Step-by-Step Guide

Step 1: Identify Your Core Topics

Start by coming up with ideas for the main things your website will be about. These themes should be big, general ones that fit with your business or area. If you run a digital marketing firm, some of the main things you might talk about are SEO, social media marketing, content marketing, and email marketing.

Step 2: Develop Pillar Pages

Make a detailed pillar page for each core topic that goes over the subject in more detail. Your pillar page should give a broad overview of the subject, answer the most frequent questions, and include links to more in-depth sections. Aim for between 2,000 and 3,000 words for your main page to make sure it is full of useful information.

Step 3: Identify Subtopics and Create Cluster Pages

Break down each main topic into more specific subtopics. These are what your cluster pages will be built on. One main theme could be "SEO," and then there could be subtopics like "keyword research," "on-page optimization," "link building," and "technical SEO."

Make a page for each subtopic that has thorough information and suggestions for what to do. The length of these cluster pages should be less than your pillar pages, usually between 500 and 1,000 words.

Step 4: Interlink Your Pages

The key to a good topic cluster is making sure that your pages are linked to each other. Make sure that each cluster page has a link back to its support page that uses the right anchor text. Also, link your cluster pages to each other when it makes sense to do so, making a web of information that is all linked together.

Step 5: Optimize for Search Engines

As with any SEO plan, make sure that search engines can find your topic cluster pages. In your titles, headings, meta descriptions, and all through your content, use important keywords. Make sure your pages load fast, work well on mobile devices, and give users a smooth experience.

Step 6: Regularly Update and Expand Your Clusters

Review and update your information often to keep your topic clusters up to date. Make sure that your pillar and cluster pages are up to date with any new information or changes to best practices. Also, keep an eye out for chances to make your clusters bigger by adding new subtopics and making more cluster pages.


One of the best ways to improve your search engine rankings is to use topic clusters to organize your content. They can also help you build your authority. Search engines will find it easier to understand and rank your content if you make thorough pillar pages and cluster pages that are linked to each other.

You might want to work with MacroHype if you need help putting topic groups into action or with any other part of SEO. Our team of experienced SEO experts can help you come up with a solid plan, make your content better, and get more people to your website naturally.

Contact us today to learn more about our best SEO services and how we can help your business thrive online.


1. What is a pillar page in a topic cluster?

The main hub of a topic cluster is the pillar page, which gives a full picture of the main subject. It leads to subtopics that are talked about in more detail on cluster pages.

2. How many words should a pillar page have?

A pillar page should be detailed and full of useful information. It should have around 2,000 to 3,000 lines.

3. How do topic clusters improve user experience?

Topic clusters arrange material in a way that makes sense and is easy to navigate. This makes it easier for users to find the information they need and lowers the number of people who leave the page without reading it.

4. How often should I update my topic cluster pages?

It's a good idea to go over and change your topic cluster pages often, especially when new information or best practices come out in your field.

5. Can topic clusters help me rank for multiple keywords?

Yes, you can optimize for multiple related terms and improve your chances of ranking for different search queries by building a network of pages that are all related to the same topic.


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