Hey there! Designing an effective website that converts visitors into customers is tricky business. With so many elements to juggle, it's easy to make mistakes that hurt your bottom line. However, being aware of the most common pitfalls can help you avoid them.
After analyzing countless website design failures, we've discovered the top 10 offenders dragging down conversion rates. Correct these issues and you'll be on your way to boosting conversions and profits. Let's dive in!
Using Low-Contrast Color Schemes
Having low contrast between text and background colors makes your content harder to read. As a result, visitors get frustrated and leave your site quickly.
Solution: Opt for high-contrast color palettes instead. Black or dark gray text on a white or light background works best. Also ensure proper color contrast for conversion elements like call-to-action buttons.
Overwhelming Users with Too Many Options
Throwing lots of offers, content, and navigation links at visitors all at once is overwhelming. Faced with too many choices, they simply bail out.
Solution: Pare down your offers and menu options. Highlight just the most important ones upfront. You can add secondary options further in if needed. Taking this less-is-more approach eliminates choice paralysis.
Burying the Most Important Content
Putting your hero content like top products or services below-the-fold means visitors may never see them. If your key messages are buried, they'll leave without converting.
Solution: Showcase star content prominently at the top. Web users scan pages rapidly, so you must catch their attention fast. Reserve lower page space for secondary content only.
Neglecting Mobile Optimization
With more web browsing happening on phones, an un-optimized mobile experience drives users away. If your site doesn't adapt to smaller screens, it's basically useless for mobile visitors.
Solution: Make mobile-friendliness a top priority. Use responsive web design so your site resizes for all devices. Also remove unnecessary elements that clutter small screens. Follow other mobile UX best practices too.
Using Low-Quality Images and Video
Pixelated, blurry, or tiny images reflect poorly on your brand. Visitors question your credibility and quickly move on. Low-quality media also fails to engage them emotionally.
Solution: Invest in professional, high-resolution photography and videography. Sharp, well-shot visuals demonstrate your commitment to delivering an exceptional experience. They also forge powerful emotional connections.
Cluttering Your Site with Ads
Plastering your site with annoying ads and popups angers visitors and tanks conversions. Excessive ads also slow down page load speeds - another conversion killer.
Solution: Limit ads to just a few quality placements per page. Avoid intrusive popups or interstitials blocking content. Fast-loading, ad-light pages keep visitors happy. Use native ads that blend with surrounding content too.
Subjecting Visitors to Interstitial Popups
Speaking of intrusive popups, interstitial ads covering your entire page are one of the most disruptive elements ever invented. These roadblock barriers frustrate visitors and demolish conversions.
Solution: Just don't use them. Whether for email list signup, surveys or promotions, interstitials destroy the browsing experience. Use inline CTAs instead so visitors can still access background content.
Breaking Basic SEO Rules
Neglecting search engine optimization principles sinks your rankings. Without good local rankings, you get limited organic traffic. Low-converting visitors plus limited volume is a double whammy.
Solution: Master SEO fundamentals like quality content, metadata, alt text, keywords, etc. Ranking highly boosts relevant traffic quality and volume. Driving more qualified prospects to your site lifts conversions significantly.
Forgetting Clear Calls-to-Action
If visitors don't know what action you want them to take, few will convert. Weak or missing CTAs on key pages leave them directionless. Make it crystal clear what you want them to do.
Solution: Place highly visible, action-driven CTAs in key locations. For example, use "Buy Now" or "Add to Cart" buttons on product pages. Improve clickthroughs by using bright colors, contrasting buttons and clear messaging.
Delivering a Poor Mobile Checkout Experience
When it comes time to convert, bad mobile checkout UX drives customers away yet again. Complicated checkout forms and tiny text make purchasing on phones difficult.
Solution: Optimize your checkout process specifically for mobile. Simplify forms, enlarge text, reduce required fields, and make the UI intuitive. Removing mobile checkout friction is crucial for converting mobile visitors.
There you have it - the top 10 conversion-killing web design mistakes! By avoiding these pitfalls, you'll boost your website's ability to turn visitors into customers and revenue.
Remember to focus on high-contrast designs, simplifying choices, above-the-fold content, mobile optimization, quality visuals, minimal ads, prominent CTAs, good SEO, and seamless mobile checkout. Correct these issues through user-centered design thinking and testing.
By understanding and correcting these common mistakes, you can transform your website into a lead and sales generating powerhouse. Just stay laser-focused on creating the absolute best user experience. That's the sure path to online success.
Avoid Common Web Design Mistakes - Go With Macrohype
For exceptional user interface and user experience web design services, we highly recommend Macrohype. Our expert web designers specialize in crafting high-converting websites that engage visitors and drive them to take action. By leveraging research-backed design principles and conversion rate optimization best practices, Macrohype's team delivers aesthetically pleasing websites with UI/UX focused on generating leads and sales.
We Avoids Template Pitfalls
Rather than generic templates, Macrohype creates bespoke designs tailored specifically to each client's brand and target audience. Our data-driven approach enables us to optimize every element of the site for maximum conversions. From visual hierarchy to calls-to-action and checkout flows, Macrohype meticulously designs each aspect to convert.
Fixes Conversion Rate Issues
With a proven track record of boosting conversion rates for clients, Macrohype should be at the top of one's list when seeking best-in-class web design services. We urge readers looking to take their website's performance to the next level to connect with Macrohype's team of conversion experts. The exceptional return on investment our services provide make us a premier choice for UI/UX web design and optimization.